Work Like a Pro on Google Ads Search with this Google Course

Namita Agrawal

14 April 2023

Add To Wishlist

Course Overview

Google Ads Search Certification is a self-paced course that will teach you how to demonstrate your ability to create and optimize Google Search campaigns. Certified users will be able to use automated solutions such as Smart Bidding and Audience Solutions to improve campaign performance for specific marketing goals. It is a beginner-level course that provides extensive knowledge on the optimal use of Google Ads to boost marketing.

Earning the Google Ads Search certification validates your ability to:

Convert an online marketing vision into a cohesive digital marketing strategy
Create a Google Search strategy in conjunction with larger company marketing plans
Using Google Search, create a strategy for increasing leads, sales, or web traffic
Create a strategy for reaching out to new and existing customers using Google Search Audiences
Ensure that your search marketing strategy and budget are in sync

"I have been able to apply the learnings from the program to acquire potential clients for my company with Google Ads. "

- Namita Agrawal

Course Structure

The following topics are covered in this program:

Google Ads Search
Growing Your Business with Google Ads
Value of Google Search
Google Ads Auction
Delivering the Right Message with Text Ads
Making Ads Relevant with Search Ad Extensions
Increasing Efficiency with Automated Bidding
Google Audience Solutions
Boosting Performance with Optimization Score
Increasing Conversions with Performance Planner

Insider Tips

To get the best out of this course, I have included some important tips that you might find useful.

Make Notes

One can get the best out of this course by taking notes which can be used for revision later.

Assessment

There is no restriction on the number of times the assessment is attempted. A pre-assessment is given to check the basic concepts on the topic, followed by an assessment to gauge the learner’s knowledge about Google Ads Search. Presentations are made available beforehand for preparing for the assessment.

Final Take

I am an entrepreneur who has practically benefitted from the course. I have been able to apply the learnings from the program to acquire potential clients for my company with Google Ads.

This course is relevant as Google searches are gaining traction every day. Google Ads can produce instant results. When you use Google to search for something, ads appear at the top and bottom of your screen. They are frequently very relevant to what users are looking for, so grab their attention and direct them to your website, where you can make sales, gain subscribers, or generate leads. Additionally, Google Ads provides you with unrivalled measurement capabilities. After each ad campaign, you can use the dashboard to see how well your ads are performing. You will be able to see which keywords produce the best results, which time of day generates the most click-throughs, which specific ads convert the best, and so on. It was a good decision personally, to learn from this course.