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A Complete Learn Guide to Become a Pro in Social Media Marketing

TC

Team Careervira

11 August 2023

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A Complete Learn Guide to Become a Pro in Social Media Marketing

How to Become an Expert Professional in Social Media Marketing.

Features

ALL LEVEL

Table of Contents

  • 9. What Learning Path Can You Take

  • 10. Soft skills

  • 11. Technical Skills

  • 18. Conclusion

  • 21. Explore Management Category

Social Media Marketing Learn Guide: Introduction

Close to three billion people (3,000,000,000!) use social media for a wide range of purposes. Starting from news, entertainment, education to lifestyle topics, we are engaged with social media platforms. A day without social media is inconceivable in today’s world. With flourishing social media, businesses have started using it to meet their interests through social media marketing. With an increasing inclination towards social media, this field will only expand and unfurl new potentials and career opportunities. So, if you are thinking of a career in social media marketing, it’s a good time to start. This learn-path is curated to guide you through all the necessary skill sets, learning options, and career prospects in this field. Read on to find out more.

What is Social Media Marketing?

Social media marketing is an important part of the dynamic digital marketing sector. It is an arm of marketing that allows companies to engage efficiently with existing customers and build relations with new clients through structured strategies. This involves segments like publishing engaging content on social media platforms, listening and involving with the audience, analyzing the outcomes of various steps, running social media advertisements, and more. There are several social media platforms used for marketing and a few of the prominent names are Facebook, Instagram, Snapchat, Twitter, LinkedIn, Pinterest, etc.

Educational Requirements For Social Media Marketing

Social Media Marketing Experts are individuals who work to boost the branding and marketing of firms with the help of social media tools. To become a Social Media Marketing Expert, the following prerequisites are a must.

1

Bachelor's Degree

Bachelor's Degree in Management or related field that includes Business Administration or Commerce.
 

2

Certifications

Certifications such as Digital Marketing, Google Analytics,  SEO, Content Management are preferred. 
 

What Learning Path Can You Take

We have curated a list of courses and skills required to help you grow in your career.

Soft skills

They are an important part of becoming a successful professional in social media marketing. It is a gradual process but with determination, you can definitely amass them. The top soft skills to work on are as follows:

These are the soft skills that will be necessary before entering this sector.

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Teamwork Skills

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Networking Skill

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Communication

Effective communication skills come in handy when dealing with multiple high-value customers, pitching, persuading, and presenting projects and ideas. Besides, a good blend of interpersonal and commu...
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Creativity

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Adaptability

Technical Skills

Apart from the soft skills, you will need to build a good grasp over a few of the key technical skills, which will help you in climbing your way to the top.

Beginner

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Analytics

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PowerPoint

ME

Microsoft Excel

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Search Engine Optimization (SEO)

Intermediate

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Copywriting & Content Writing

PS

Paid Social Media Advertising

Advanced

GD

Graphic Designing

VE

Video Editing

Choose Your level & Explore

Beginner

Intermediate

Advanced

Beginner Level Skills for Social Media Marketing

In addition to basic soft skills, Social Media Marketing Experts at the entry level must have the necessary beginner-level technical skills. The following are the essential beginner-level skills for Social media Marketing:

How to Learn Social Media Marketing Beginner Skills

If you are a beginner and confused about where to start, then worry not as Careervira gives the learners access to courses offered by top course providers, which can help them gain all the fundamental technical skills. Here are some of the course option for learning beginner level technical skills:

Job Prospects for Social Media Marketing Experts

Social media marketing is one of the most sought-after areas to work in today’s world. The craze for social media is ever-increasing, and securing a good position in this industry will provide great opportunities and incentives. A few of them are as follows : 

  • Job profiles in this industry are in demand, with opportunities to negotiate your salary package or remuneration. So, when you showcase the required skills in your job along with the work experience, eventually, you can bid higher on the compensation aspect.
  • There are also good options for freelancing available in this sector. After the required learning and work experience, you can always choose to work as a freelancer.
  • As marketing is versatile, exit opportunities in this field are also vast. With good work experience and learning in this sector, you can always plan a shift to any relevant industry. 
  • This field doesn’t require you to come from a strict classroom curriculum or education. You can get specialized training from other sources and platforms.

Conclusion

Social media creates a huge impact in people’s lives as it brings with it a powerful form of communication. Therefore, now the companies are also focusing more on their brand awareness which has given rise to the need for more professionals in this field. The social media marketing industry is blazing with new career opportunities and prospects. 

According to a study by SproutSocial, around 69% marketers use social media and social media ad spend grew by 30% in 2020. This shows the impact it creates on the businesses. Leverage Careervira’s learn advice, learn paths, and career guide to read about a career in Marketing. You can also take advantage of the Digital Marketing learn path here. Careervira helps professionals make better learning decisions with their proprietary analytics and recommendation engine ‘CV Take’ (CVT), providing information on course credibility, pedagogy, hands-on training, career impact, and pricing. CVT is live with 1,000 pre-analyzed courses.

How to Learn Social Media Marketing

For comprehensive learning, Social Media Marketing courses are available at Careervira that help learners gain all the industry-relevant skills from beginner to advanced. Learn at different pace modes in all major formats, including certifications, labs, bachelor's programs, etc. Upgrade your professional journey to showcase your expertise to potential employers.

Explore Management Categorycv-icon

To know more on how to learn the skill required to be a Management expert

Course Instructors

TC

Team Careervira

Content Analyst

Careervira.com is India’s first Integrated, Intuitive and Actionable career planning platform for professionals. We are reimagining learning, assessments, jobs and upskilling ecosystems across key...

Read More

Features

ALL LEVEL

Table of Contents

  • 9. What Learning Path Can You Take

  • 10. Soft skills

  • 11. Technical Skills

  • 18. Conclusion

  • 21. Explore Management Category

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