UX Design Fundamentals: Creating business outcomes

How can a UX designer (user experience) add value to a company across all levels and with all teams? This UX Design course will show you how to use the fundamentals of UX design to foster collaboration, increase engagement, and improve business. UX designers are crucial in creating customer experiences. This includes conducting user research, building personas and developing business models. Wireframes can also be created.

This course will teach you how to create a business model that reflects a particular value proposition. The course will cover all phases of innovation and business model design. It also covers the concept of job done' (JTBD). This framework is based on the idea that users hire (or use) a product to perform a job or task to attain a particular outcome.

This course will also teach you how to use customer profiling, or user journey mapping. A user journey map can be described as a diagram or illustration of all touchpoints customers use to contact your company online or offline.

Knowing how to draw a user journey will allow you to predict any friction and create a prototype or website. You can also use value stream maps to help you identify and analyze the activities that are part of the customer journey holistically in order to determine whether they are valuable.