5 Ways to Use Generative AI in Marketing in 2024

AI-Generated Text

Automate copywriting

Rapidly publish more content with tools like Copy.ai and GPT-3

Create SEO-optimized and personalized content effortlessly

AI-Generated Images

Create visuals

Use AI tools like DALL-E 2 for unique images

Iterate visual concepts quickly without costly photography

AI-Generated Video

Produce personalized video ads and animated explainers

Use platforms like Runway to turn text prompts into videos

Leverage AI for custom social videos and motion graphics

AI-Generated Music

Create background music, sound effects, and jingles with AI tools like Aiva

Use AI-generated music for unique brand soundscapes

Automatically generate theme songs tailored to your brand

Conversational AI for Customer Service

Use chatbots for 24/7 customer service

Deploy AI bots like Sephora’s for tailored product recommendations

Integrate platforms like Intercom for seamless customer interactions

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