Allows businesses to sell products directly within Instagram, Facebook, etc.
Facilitates social sharing & virality
Potential to disrupt traditional e-commerce channels
Involves optimizing for "featured snippets," or the brief answers that are read aloud in response to voice search queries
On devices such as Amazon Alexa, Google Home, & Apple’s Siri
Higher engagement rates and increased brand awareness
Effective in reaching younger demographics
Used product demos, explainer videos, brand storytelling & social media campaigns
Utilizes virtual reality & augmented reality technology to create immersive, interactive experiences for customers
Most effective in gaming, entertainment & education industry