What is Marketing Management?

Key Elements

Marketing Mix: Product, Price, Place, Promotion (4 Ps)

Marketing Strategy: Long-term approach encompassing research, branding, channels, and pricing

Marketing Plan: Detailed execution of strategy with budget allocation

Marketing Campaigns

Digital Marketing: SEO, SEM, Social Media, Content Marketing

Paid Advertising: Print media, PPC

Relationship Marketing: Building customer loyalty

Marketing Management Functions

Promotion: Brand awareness activities like digital advertising, content marketing

Selling: Generating leads and maintaining relationships through CRM

Product Management: Collaborating on product development

Job Roles

Marketing Manager: Overseeing campaigns and tactics

VP of Marketing: Liaison between CMO and departments, ensures strategy implementation

Chief Marketing Officer (CMO): Develops high-level marketing strategy aligned with business goals

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