Master the Top Keys to Content Writing with IIM Skills

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Master the Top Keys to Content Writing with IIM Skills

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Nishita Acharya

07 June 2023

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Master the Top Keys to Content Writing with IIM Skills

Course Overview

Content writing is the ability to communicate (through words) in a variety of channels. Earlier, content was mainly restricted to newspapers and a few other channels. However, in today's digital world, it is distributed via various channels such as Google, emails, social media, etc. A content writer is the one responsible for creating content, content writing and editing. Content writers are high in demand in the digitized world that we live in.

Upon completion of Content Writing Master Course, you will get an IIM Skills Master Certification. The course provider also assists learners in availing jobs and freelance opportunities with its dedicated placement cell. 

I had the opportunity to be trained under two incredible mentors: Vaibhav Kakkar and Roma Malhotra. Roma Malhotra handled the initial training program, familiarizing students on the marketing industry, the current trends, key points for content writing and what works and what does not. All the exercises she gave as part of the training were very helpful. The assignments were fun, useful, and challenging all at the same time.

Vaibhav Kakkar, on the other hand, covered the content marketing aspect of the program. He would teach us all the key aspects of content writing that are not so obvious. His teaching style was clear; he would break down intricate concepts into simple units. His use of live examples made it very easy for me to follow the lessons and are great content writing tips for beginners.

"I learnt a lot of helpful tips to write content through this course. Although new to this industry, I started applying them immediately and almost instantly saw results."

- Nishita Acharya

Course Structure

The certification program is a self-paced, beginner-level online content writing course. It is spread for a duration of not more than 4 weeks. It requires learners to put in an effort of 16 hours per week.

Some critical areas you hone while you undergo this curriculum include Kubernetes, Web Development, SEO, keyword in content writing, Email Marketing, Content Marketing, Writing, Affiliate Marketing, etc.

The instructors at IIM Skills deliver concepts in-detail with utmost clarity and even share best practices along the way on how content marketing works. The teaching style was awesome, and collaboration within the team was great.

We were given opportunities to clarify our doubts at the end of each session. In case we had any further doubts, we could always reach out to the team through email and get a quick response. We also had a WhatsApp group where we could clarify doubts and engage with each other.

Insider Tips

In order to get the best out of this content writing courses, I have included some important tips below that I think you might find useful:

Assessment or Grading Criteria

The assessment method requires completing assignments as well as undertaking projects under various modules, throughout the duration of the degree. The evaluations are designed to ensure continuous student engagement with the program and to encourage learning.

Career Assistance

This certification course will help learners expand their skill set. The learners will get to learn some of the popular industry-related skills that will make getting a job easier. The course provider also offers assistance and guidance related to jobs.

Placement opportunities are circulated in the WhatsApp group during the internship period. These are very helpful for students, homemakers or anyone who is foraying into the content writing industry with no prior experience. The course offers personalized feedback to all the learners about their performance in mock interviews so that they can improve upon them.

Final Take

I learnt a lot of helpful content writing tricks and tips through this course. Although new to this industry, I started applying them immediately and almost instantly saw results. Though there is a long way to go, I am quite sure that if I persist, follow, and practice all the training I received during the professional and creative content writing course, I will be able to flourish in this industry.

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Key Takeaways

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Learn about content marketing along with content writing.

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Cover all aspects of content writing.

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Get tips and tricks to build your portfolio.

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Benefit from the Learning Management System provided.

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Cover critical areas like Kubernetes, Web Development, SEO, Email Marketing, Content Marketing, Writing, Affiliate Marketing, etc.

Course Instructors

Nishita Acharya

Content Writer

Freelance content writer