Hands On Training

Adobe Analytics Building on the Fundamentals

Pluralsight

Course Features

Duration

2.48 hours

Delivery Method

Online

Available on

Downloadable Courses

Accessibility

Mobile, Desktop, Laptop

Language

English

Subtitles

English

Level

Beginner

Effort

2 hours per week

Teaching Type

Self Paced

Video Content

2.48 hours

Course Description

You may be able to optimize your digital analytics solution in ways you didn't know existed. This course, Adobe Analytics Building On the Fundamentals, will teach you the essential components of Adobe Analytics that will enable you to report and analyze on your website in the most efficient way possible. You will first learn about the various reports available in Adobe Analytics and how to best use them for your website's specific needs. Next, you will learn how to create calculated metrics that allow you to manipulate your data without changing your implementation. Finally, you'll learn how to create segments and use them to conduct very specific analysis. After completing this course, you will have the knowledge and skills in Adobe Analytics to perform powerful analysis and reporting on your website. Adobe Analytics is required.

Course Overview

International Faculty

Case Based Learning

Post Course Interactions

Case Studies,Instructor-Moderated Discussions

Case Studies, Captstone Projects

Skills You Will Gain

What You Will Learn

Understanding the full potential of your digital analytics solution can bring you opportunities for optimization that you never knew existed

You will learn about the most essential pieces of Adobe Analytics which will allow you to be the most effective with reporting and analysis on your website

You will learn about all of the reports in Adobe Analytics and how you can best utilize them for your website's needs

You will learn how to create and use segments in order to perform very focused analysis

You will have the skills and knowledge in Adobe Analytics to execute powerful reporting and analysis on your website

Adobe Analytics

Course Content

Expand all sections

Module 1: Visitor Activity and Content Consumption

Module 2: Visitor Retention and Growth and Understanding Reports and Analytics Graphs

Module 3: Calculated Metrics and Report Breakdowns

Module 4: Segmentation

Course Instructors

Jordan Zornes

Instructor

Jordan Zornes was born and raised in Renton, Washington where he learned to love the Pacific Northwest and green scenery. He studied Business Management with an emphasis in Marketing at BYU-Idaho and...

Adobe Digital Learning Services

Instructor

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect exp...