Are you selling handmade items online? Do you want to make more sales via ecommerce. Search engine optimization (or SEO) is the process of optimizing your online shop so that potential customers can find you better in search engines.
This SEO class is a introduction to ecommerce search engines optimization, specifically for artists, makers, and online shops.
This class will teach you the basics of SEO and how search engines such as Google work. Additionally, you will learn SEO best practices (aka what search engines want you to do), as well as the dark side and which tactics you should avoid.
Keywords, search phrases and how to use them to get products and website content found by search engines are all covered. Learn about "on-page elements", which are the specific actions you can take to increase your website's visibility to search engines. Think page titles, meta descriptions and alt text. Image optimization will also be discussed. We'll discuss how to label and describe images so they are found by search engines such as Google.
Learn how to build links to your website and get press for you business, also known as "digital PR", and some e-commerce tips for handmade sellers. This includes how search engine optimization is different for Amazon and Etsy than for Google. We will also discuss conversion optimization basics. This is how to ensure that people buy what you have to offer once they visit your website.
