LinkedIn Marketing: LinkedIn Essentials and Content Creation

This is the first of four parts that will show you how to use LinkedIn. LinkedIn is much more than a social networking site. LinkedIn can help you build valuable network connections and offer many job opportunities. Your LinkedIn profile is your first impression. If done right, it can help you to build trust and credibility and make your profile stand out among the millions of other users on LinkedIn.

Part 1 will teach you how to optimize your business or personal profile so it is noticed. Learn from LinkedIn experts to identify the most important features and what it takes for success. Standing out among the over 630 million LinkedIn users is a major challenge. The course will teach you how to increase your visibility and build authority on your page. Social Media College Australia experts will help you identify and evaluate the benefits of premium LinkedIn services. To ensure that your content is effective, you will learn how to use group memberships and match LinkedIn content types to different buyers stages.