Professional Certificate in Internationalization and Localization

How can you ensure that the international users of a software product have the best possible user experience? How can you adapt your digital marketing strategies to each market's specific needs? How can you customize the customer experience to each market, from pre-sales through product use and support?

This course will show you how to publish a digital product globally to a wide range of local markets.

You will learn about internationalization, the preparation of software, services or websites for a release beyond its source locale. Internationalization involves the ability to use regional formats and correct encoding. It also includes meeting various market-specific requirements. Learn how to design products for different markets.

Next, you'll be introduced to localization. This is the process of adapting digital products for a specific market or locale. As catering to different markets requires a better experience in the language, this often includes translating into foreign languages. This can include customizing features and adjusting marketing strategies based on market.