Sports Marketing

There is a demand today for Sports Marketing professionals. Your expertise will help organizations grow their customer base and allow teams to increase their fan base. A wide variety of businesses recognize the importance sports relations have for positioning their brand and building it. This MOOC on Sports Marketing will teach you: Ticket pricing strategies

A How could a sport crisis occur?

A look at how all kinds of businesses are using sport to position and enhance their brands

A How to market and promote a sporting event

A How to Develop Sponsorships

A How to Use Social Media to Grow Your Team's Follower Base and Promote your Sports Events, Conferences and Conventions

Candy Lee, Northwesternas Medill School of Journalism, and Integrated Marketing Communications created the Sports Marketing MOOC. Experts in Sports Marketing are assisting her.