Level Up your Content Writing with this IIM Skills Program

Siddharth Gupta

06 April 2023

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Course Overview

Good content is one of the major drivers of views, sales, and engagement on the internet, and this Content Writing Master course is designed to help you become skillful in crafting such content. To be successful as a content writer, you need to have a variety of writing skills, and have an ability to write about various topics. For example, while writing for the internet, one has to take into account Search Engine Optimization (SEO).

My instructors were:

Roma Malhotra: She has a very thorough knowledge of writing and marketing and is up-to-date with industry trends. Malhotra teaches the subjects meticulously and in a detailed manner.
Vaibhav Kakkar: He has inside knowledge about the industry of content writing. His teaching style is pragmatic and helps students kick-start their careers.

"Their step-by-step guidance through the various formats of content writing helps learners understand the requirements of the field and develop confidence in their ability to write."

- Siddharth Gupta

Course Structure

The course curriculum is summarized as below:

Lecture 1 - Articles, WordPress, keywords
Lecture 2 - Press releases, product descriptions, business listing
Lecture 3 - Copywriting, video script, flyers, infographics
Lecture 4 - Social media post, hashtags, emailers

Insider Tips

To get the best out of this course, I have included some important tips that you might find useful.

Make Notes

The best thing to do is to take notes of general topics and maintain flashcards for the most important tips/points.

Assessment

Assessments can be attempted twice. The study material for assessment is provided beforehand. This course has been designed so that participants can complete all assignments practically during the course. These include live projects on web development, social media writing, Statement of Purpose (SOP) writing, email writing and tool use, article writing, blogging, and copywriting.

Capstone Project

The Capstone project was done on the following:

Article for TOI
E-book

Reading Resources

All of the learning resources are available online hence you do not need to spend on reference books, etc. These resources are also accessible at any time via a dedicated learning management system.

Final Take

Currently, I am a self-employed English tutor and blogger. I believe this course will help me to expand my portfolio and become a successful content writer in the near future; to work either as a freelancer or full-time employee with a company.

It may be beneficial to brush up on writing skills before taking up this creative writing course. The internet's demand for new content is never ending and most of the marketing nowadays is done through digital channels. Anyone doing this course will thus, add value to their resume and can expect their career to grow. I definitely recommend this course.