Excel in Your Digital Marketing Career with this Learn Guide

Digital marketing spans a massive network of touchpoints with which customers interact frequently. To properly use each of these channels, you need to understand each one. It is a vast umbrella term that covers the following types of digital marketing strategy or specializations

Digital marketing is not just placing the same generic ad on the internet or social media platforms. It requires different strategies and in-depth understanding. Because of this, organizations require skilled professionals with expertise in digital marketing tools and techniques. To become a digital marketing professional, it is important to be aware of the career prerequisites.

As such, there is no restriction or mandatory academic background that one must have for this career. However, it is best to have at least a bachelor's degree in disciplines like computer science, IT, computer applications, marketing, etc. or have a relevant digital marketing course certification. Moreover, such professionals must be aware about fundamental digital marketing concepts such as,

• Content Optimization
• Blogging
• Marketing automation
• Content Management System
• Marketing funnel
• Technical terms like bounce rate, landing page, web hosting or domain, Key Performance Indicator (KPIs), etc.

A successful digital marketer must possess a versatile set of skills. Excellent marketing skills are, of course, the mainstay. But alongside, digital marketing experts must develop diversified skills to make the best use of technology for marketing.

Here is a list of some of the top skills that helps become successful digital marketers -

• Marketing Analytics: With marketing analytics tools digital marketers can check exactly how well their marketing is doing, which strategies are working and which aren’t. This helps make better decisions about what to next time. Most popular platforms for this are Google Analytics.
• Web design skills: Knowing how to tweak existing HTML and CSS code is profoundly useful, but not necessary. It’s important for to understand the web design basics, like how to incorporate the company’s logo and branding, adhering to style guidelines.
• Blogging: For this career you need to have an understanding of the editing, grammar, SEO, keyword research, article structure, and more.
• SEO tools: Understanding the basic skills and concepts is essential because without good SEO, content doesn’t get the visibility it deserves. Some popular SEO tools include: Moz or Ahrefs for site health, link building, SEMrush for keyword research, etc.
• Copywriting: It is the art of producing text for promotional, marketing, instructional, or advertising purposes. These skills help writing eye-catchy copy on social media posts, website etc.
• Photo Editing: It is a great plus point to grab good digital marketing jobs if you know how to edit photos that are used on various pages of the website, within content, on social media using Adobe Photoshop or Canva.
• Excel skills: Such skills helps track and organize data, document KPIs, and even manage content and social media calendars. Learning advanced spreadsheet tools like Data Validation, Conditional Formatting, and VLookup can help you communicate with your team better.