Fundamentals of eCommerce

eCommerce is experiencing explosive growth. Recent developments have seen a significant shift in eCommerce adoption by both shoppers and businesses. With smartphones at the fingertips of all shoppers, eCommerce is expected to continue growing and become a way to live. Strong eCommerce strategies will allow you to reach new customers all over the world and open up new markets online. This ExpertTrack was created to help you build your eCommerce strategy. If you already have an eCommerce business, this course will show you how to scale it. Everything you need to scale and grow your eCommerce business will be covered. Explore the core frameworks for managing your eCommerce business. eCommerce can be confusing, especially when you consider all the decisions that must be made when you start. This ExpertTrack's first course will cover the basics of eCommerce. You will compare different business models and create a framework to manage your tasks. The course will help you evaluate the various platforms available and determine which one is best for your business. Get to know your customers. This is a crucial part of any business, particularly eCommerce. Your products will sell better if you have a deeper understanding of your customers. We will discuss how your products will be searched for and browsed for. How you can best display them on your website to maximize revenue growth. It will also be covered how to create a compelling customer value proposition that encourages customers to return to your site, stay, and come back again. Finally, you will learn how to get great customer reviews to increase your social proof. You can succeed online with strong eCommerce strategies and processes. Once you have a solid foundation of eCommerce knowledge, you can start to bring all the pieces together to help you create strategies and processes that will grow your business. We will also discuss key performance indicators (KPIs), and how to measure and define success in eCommerce. Colin Lewis, an eCommerce and marketing expert, is a coach, advisor and facilitator in marketing, eCommerce, across Europe and the Middle East. He has worked with brands like Unilever, Samsung Britvic, TK Maxx and Facebook. Colin has been teaching eCommerce for more than 10 years and is uniquely qualified to help you establish your eCommerce store and grow it.