How to Master Keyword Research (Even if SEO Makes You Feel Lost)

SEO is built on keyword research. Maddy Osman, SEO Content Strategist, shares her detailed approach for keyword research. This includes a focus on data and intuition working together.

This keyword-focused class will teach you:

• These are the basics of keyword research and how it impacts onsite SEO, backlink-building, and technical SEO (website architecture).
• There are many ways to search for keywords.
• How to make a content calendar that addresses buyers at different stages of their buyer's journey.
• How to validate keyword ideas using search volume and keyword difficulty.
• How to rank for more keywords than one primary keyword.
• How to use keywords effectively in content to correctly signal Google.
• There are many tools available for keyword research, ranking tracking, and spying on your competition (both free and paid).