International Marketing: Cultural Factors

Improper cultural assumptions can have serious consequences for businesses in a global environment. Understanding the importance of culture in global marketing and the relationship it has with the success or failure of international expansion efforts is key.

This two-week course will teach you about the importance of culture in global marketing strategies. It will also show you how to better understand cultural differences and help you succeed in international markets. An effective strategy can make the difference between success or failure in global marketing. This course will help you to examine and implement real-world examples of successful and unsuccessful global marketing practices that use culture. It will also allow you to reflect on the impact culture has on your marketing strategies.

You will have a better understanding and appreciation of buyers and markets, as well as customer service across cultures and relationship management.