Market Basket Analysis in R

How did you go grocery shopping last time? Do you see any connection between the products you purchased, such as tomatoes and spaghetti or ham and pineapple? Online and offline retailers can access millions of customer baskets information to determine associations between products and extract insight through association rules.

Market basket analysis can be used to determine the degree of relation between items. You can also use it to visualise relevant rules and discover connections. You will then be able put into practice all the knowledge that you have gained from analysing a movie library. It is possible to predict the most popular movies together and make personalized recommendations for your users.