Management
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PG Certification Program in Marketing with Specialization in Digital Marketing

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Course Features

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Duration

9 months

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Advanced

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Teaching Type

Instructor Paced

Course Description

Gartner estimates that two-thirds (or more) of companies' advertising budgets are spent on digital channels. Digital Marketing Industry is expanding at a rate between 25%-30% per annum, which creates thousands of job opportunities. The average salary for a mid-level digital marketer in India is between 8-30 LPA.

Course Overview

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Live Class

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Job Assistance

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Human Interaction

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Personlized Teaching

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Post Course Interactions

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Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

Prerequisites/Requirements

If you are in the final year of you Bachelor's degree program or you hold a Bachelor's degree in any stream with at least 45% marks or equivalent CGPA, this course is for you.

What You Will Learn

Consumer Segmentation

Consumer Marketing

Online Reputation Management

Content Marketing

Web Analytics

Search Engine Marketing

Social Media Marketing

Mobile Marketing

Affiliate Marketing

Search Engine Optimization

Mobile Marketing

Email Marketing

Target Students

Freshers looking to make a career in Digital Marketing

Entrepreneurs looking to get an in-depth understanding of Digital Marketing

Marketers with 0-4 years of experience in digital marketing

Course Instructors

Prof. Abhishek

Associate Professor | Marketing Management, IMT, Ghaziabad

Professor Abhishek Holds a Ph.D. in Marketing Management from IIM Ahmedabad

Prof. Bikramjit Rishi

Associate Professor | Marketing Management, IMT, Ghaziabad

Professor Bikramjit Rishi Holds a Ph.D. from Punjabi University, Patiala

Mukund Matta

Faculty/Professor/Trainer | Digital Marketing & Marketing Management

Mukund Matta has 12+ years of industry experience across verticals such as Education, IT, Media, Manufacturing, and Travel & Tourism

Gokuldas K

General Manager Marketing | Swiggy

Gokuldas is leading the acquisition & growth charter at Swiggy. He has 1+ years of experience in digital & performance marketing, including a stint at Ogilvy, where he worked with brands such as IBM, Vodafone, and L&T Finance.
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