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Survey and Measurement Development in R

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5

(3)

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Course Report - Survey and Measurement Development in R

Course Report

Find detailed report of this course which helps you make an informed decision on its relevance to your learning needs. Find out the course's popularity among Careervira users and the job roles that would find the course relevant for their upskilling here. You can also find how this course compares against similar courses and much more in the course report.

Course Features

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Duration

4 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Intermediate

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Teaching Type

Self Paced

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Video Content

4 hours

Course Description

Although it is clear that marketers care about brand loyalty, it is difficult to measure. Instead, we can design and analyze surveys that measure this hidden construct. This course will show you how to analyze and create a survey that predicts customer behavior using ratings from 1-5. Learn how to collect survey data, and confirmatory factor analysis.

Course Overview

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Virtual Labs

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International Faculty

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Post Course Interactions

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Hands-On Training,Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

Introduction to Regression in R

What You Will Learn

Design surveys to get actionable insights via reviewing of survey design structures and visualizing and analyzing survey results

We will begin the scale development process and perform exploratory data analysis on freshly-collected survey data

Course Instructors

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George Mount

Data analytics educator

George works as an independent analyst and data analytics educator with the goal to help clients manage their data so they think more creatively. He holds a master degree in information systems with ...

Course Reviews

Average Rating Based on 3 reviews

5.0

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