Description

National account managers are responsible for managing relationships with ongoing clients, especially those who are considered of high importance and make a large amount of purchases. National account managers should also research new clients in order to establish new accounts.It is important for these account managers to foster trust with clients to ensure ongoing purchasing from the company, and they also develop and deploy detailed plans to increase sales and profits. There are both short-term and long-term goals in this position, and national account managers usually oversee a team and its work, so scheduling, hiring, and human resources duties are usually necessary. National account managers may also oversee the efforts of a sales team, so it's important to be able to drive their vision and establish attainable goals.Those in this position may also lead promotions and marketing efforts to familiarize the public with the company's products and improve its reputation, and the market and competitors' products must be monitored to understand current trends and how to best improve the company's standing. When interacting with clients, they must be able to present the company as favorable over others, and they may also have budgets to be met in their daily duties. A bachelor's degree or higher in business administration is generally required for this position.

Roles & Responsibilities

As a National Account Manager with 3-6 years of experience in Australia, your main responsibilities include:

  • Manage and nurture relationships with key national accounts, ensuring high levels of customer satisfaction and retention.
  • Develop and implement strategic account plans to drive revenue growth and achieve sales targets.
  • Conduct regular business reviews with key stakeholders to identify opportunities for upselling and cross-selling.
  • Collaborate with internal teams to ensure efficient delivery of products and services, and resolve any customer issues or concerns promptly.

Qualifications & Work Experience

For a National Account Manager, the following qualifications are required:

  • Must have a successful history of managing national accounts and achieving sales targets, demonstrating expertise in relationship building and negotiation.
  • Should possess the ability to develop and implement strategic plans to maximize account growth, market share, and profitability, while keeping abreast of industry trends and competitor activities.
  • Excellent written and verbal communication skills are essential to effectively communicate with key stakeholders, understand customer needs, and present compelling business proposals.
  • Should have exceptional leadership and team management skills to oversee a team of account executives, providing guidance, mentoring, and fostering a collaborative work environment.

Essential Skills For National Account Manager

1

Strategic Negotiations

2

Sales & Management

3

Customer Relationship Management

Skills That Affect National Account Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Negotiation

13%

Career Prospects

The role of a National Account Manager is crucial in driving business growth and managing key client relationships in Australia. However, professionals with 3-6 years of experience in this field may consider exploring alternative roles. Here are four options to consider:

  • Sales Manager: A role that involves leading a sales team, setting targets, and implementing strategies to maximize revenue generation.
  • Business Development Manager: A position focused on identifying and pursuing new business opportunities, building partnerships, and expanding market presence.
  • Key Account Executive: A role that focuses on managing and nurturing relationships with key clients, ensuring their satisfaction and long-term loyalty.
  • Category Manager: A position that involves overseeing and optimizing product categories, analyzing market trends, and developing strategies to drive sales and profitability.

How to Learn

According to the latest data available with Google, the National Account Manager role in Australia is projected to experience significant growth in the market. Over the past 10 years, this job role has witnessed a steady increase in demand, indicating its importance in the corporate landscape. With the expanding economy and increasing globalization, it is expected that the need for National Account Managers will continue to rise. This growth trend is likely to create numerous employment opportunities for professionals in the field, making it a promising career choice in the future.