Description

A digital designer's duties vary heavily depending on their company's field. For example, if the digital designer works for a web design company, they will likely spend their days working in PhotoShop and DreamWeaver, creating web pages. If they work for an animation studio, they might design and animate characters. If their company's specialty is marketing or public relations, they might design brochures, business cards, or media kits. Freelance digital designers may also work across a variety of mediums.Digital designer work with computers and typically need a bachelor's degree in a graphic design, interactive design, or a related field; some positions will also accept degrees in such fields as advertising and marketing. While certifications are not always necessary, most employers want demonstrated proficiency with the digital design software packages used in their company. These generally include Photoshop, illustrator, and other Adobe products. Proficiency with input devices such as graphics tablets is also usually desired, as is ability to work directly with code.A digital designer generally works standard business hours, though some firms allow for flexible hours. Some overtime may be required as deadlines approach. Most of the work a digital designer does is mental. However, a certain amount of physical dexterity is required, due to the use of computer-based programs.

Roles & Responsibilities

As a Digital Designer with 0-3 years of experience in Australia, your main responsibilities include:

  • Creating visually appealing and user-friendly designs for websites, mobile apps, and digital platforms. Designing engaging and intuitive user interfaces that enhance user experience.
  • Collaborating with cross-functional teams to understand project requirements and deliver design solutions. Working closely with developers, marketers, and content creators to ensure design alignment.
  • Conducting research on current design trends and industry best practices to stay updated. Keeping up-to-date with the latest design tools, technologies, and emerging trends.
  • Assisting in the production and implementation of designs, including preparing assets and optimizing for various devices.

Qualifications & Work Experience

For a Digital Designer, the following qualifications are required:

  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing and engaging digital assets.
  • Strong understanding of user experience (UX) principles and ability to design intuitive interfaces that enhance user engagement and navigation.
  • Knowledge of web and mobile design best practices, including responsive design and accessibility standards, to create designs that are optimized for various devices and screen sizes.
  • Excellent creativity and attention to detail to develop unique and visually stunning designs that align with brand guidelines and project objectives.

Essential Skills For Digital Designer

1

User Interface Design

2

Web Development

3

HTML

4

Video Editing

Skills That Affect Digital Designer Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Adobe InDesign

5%

Career Prospects

The role of a Digital Designer in Australia with 0-3 years of experience is crucial for creating visually appealing digital assets. However, there are several alternative roles within the digital design industry that professionals can explore. Here are four options to consider:

  • UX/UI Designer: A role focused on creating user-centered designs, optimizing user experiences, and enhancing usability.
  • Visual Designer: A position that emphasizes creating visually stunning graphics, illustrations, and branding elements.
  • Front-end Developer: A role that combines design skills with coding expertise to bring digital designs to life through HTML, CSS, and JavaScript.
  • Motion Graphics Designer: A position that involves creating animated visuals and captivating motion graphics for various digital platforms.

How to Learn

The role of Digital Designer is projected to have a significant growth in the Australian market. Over the past 10 years, this job role has experienced a steady increase in demand, with an average annual growth rate of 5%. According to recent data from Google, this growth is expected to continue in the next decade. It is estimated that there will be a surge in employment opportunities for Digital Designers, with a projected increase of 15% in the number of available positions. These statistics highlight a promising future for individuals in this field, with ample career prospects in Australia.