A marketing manager is a person within a company who supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products. A marketing manager can be assigned to a single product, a product line, a brand, or the entire company. The manager typically must incorporate a variety of input from creative, research, advertising, and sales teams.A marketing manager typically oversees one or more marketing campaigns. The manager may devise the entirety of the campaign. However, he or she will typically see a generalized opportunity and then enlist various members of his or her marketing team to brainstorm campaign ideas. Normally, a marketing campaign will also require market research to determine the various product appeal to various demographic groups.One of the key skills a marketing manager must possess is organization. Even small changes or iterations on existing marketing campaigns can require a great deal of coordination and timing precision. Marketing managers typically must orchestrate that across multiple groups and teams within the company. Most marketing managers will be required to have a marketing degree from a university, with management disciplines and postgraduate work favored. Marketing managers typically work regular hours during the work week, but they should expect to put in longer days when launching new campaigns.

According to recent data from Google, the projected growth of Marketing Manager roles in Australia is expected to be strong. Over the past ten years, there has been a steady increase in the demand for Marketing Managers in the market. In the future, this trend is expected to continue, creating numerous employment opportunities in the field. With the evolving digital landscape and the importance of marketing in business success, companies are increasingly recognizing the need for skilled professionals in this role. Overall, the future looks promising for Marketing Managers in Australia, with a robust job market and an increasing number of opportunities available.

How to Learn

As a Marketing Manager with 3-6 years of experience in Australia, your main responsibilities include:<ul><li> Develop and implement strategic marketing plans to drive brand awareness and increase customer engagement. Conduct market research, analyze consumer trends, and identify target audience for effective marketing campaigns.</li><li> Manage and oversee advertising and promotional activities, including digital marketing, social media, and content creation. Collaborate with creative teams to develop compelling marketing materials and campaigns that align with brand messaging.</li><li> Monitor and analyze marketing metrics, track campaign performance, and provide regular reports to stakeholders. Optimize marketing strategies based on data insights, market feedback, and industry trends to improve ROI.</li><li> Collaborate with cross-functional teams, such as sales, product development, and design, to align marketing efforts and drive business growth.</li></ul>

Roles & Responsibilities

Average take home Salary for a Marketing Manager in Australia is around AU$88300 per year

Salary Breakup

The Marketing Manager will be accountable for preparing, implementing, and overseeing the implementation of marketing strategies to advertise a company's products and services. The Marketing Manager conducts market research and study the behavior of consumers, and determine trends in order to create marketing strategies that are targeted to particular segments of customers. A Marketing Manager oversees the budget for marketing and coordinates marketing activities and works with different departments within the organization. They must have strong analytical, communication and leadership abilities to efficiently manage the marketing activities of the company and meet business goals.

Breakup	Range
Base Salary	null - null
Commisssion	null - null
Profit Sharing	null - null
Total Pay	null - null

Marketing Manager

Salary Breakup

Skills That Affect Marketing Manager Salaries

Explore

More

Get in Touch with Us