A Social Media Strategist is an individual who is responsible for developing and implementing the social media strategy for an organization or brand. They are in charge of creating engaging and compelling content for various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, with the goal of increasing brand awareness, customer engagement, and driving traffic to the company's website. The Social Media Strategist conducts market research and analyzes social media trends to identify opportunities for growth and create targeted campaigns that resonate with the target audience. They collaborate with other teams, such as marketing, communications, and graphic design, to develop a consistent brand voice and ensure that all content aligns with the company's overall marketing objectives. Additionally, the Social Media Strategist monitors and tracks the success of social media campaigns, using analytics tools to measure key performance indicators such as reach, engagement, and conversion rates. They stay up-to-date with the latest social media trends, algorithms, and best practices, and make recommendations for adjustments to the strategy accordingly. The ideal Social Media Strategist is creative, analytical, and has excellent communication skills.

According to the latest data from Google, the job role of a Social Media Strategist in Australia is projected to experience significant growth in the market. Over the past 10 years, this role has seen a steady rise in demand, with an increasing number of companies recognizing the importance of a strong social media presence. The future looks promising, with a surge in employment opportunities expected for skilled professionals in this field. This trend is fueled by the growing influence of social media on business success, as companies seek to leverage its potential to reach and engage with their target audience effectively.

How to Learn

As a Social Media Strategist with 3-6 years of experience in Australia, your main responsibilities include:<ul><li> Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and conversions. Create and implement data-driven social media campaigns across various platforms.</li><li> Monitor and analyze social media metrics, trends, and audience behavior to optimize content and drive results. Use analytics tools to measure the effectiveness of social media campaigns and make data-driven decisions.</li><li> Collaborate with cross-functional teams to ensure consistent brand messaging and alignment across all social media channels. Work closely with marketing, creative, and PR teams to develop and implement integrated social media campaigns.</li><li> Stay up-to-date with the latest trends and best practices in social media marketing, and provide recommendations for continuous improvement.</li></ul>

Roles & Responsibilities

Average take home Salary for a Social Media Strategist in Australia is around AU$96277 per year

Salary Breakup

Social media strategists hold an official position in marketing, usually in a medium or large-sized business. They develop social marketing strategies for media which are implemented through platforms like Facebook, Instagram, Google+, and Twitter. Social media strategists must create promotions that attract new customers as well as retain existing customers. This requires the creation of regular posts on various social media platforms, and (often) engaging to customers professionally way on these platforms. If customers have queries, strategists will usually responds directly. If the answer isn't readily accessible, the strategist needs to investigate and/or collaborate with the relevant parties within the organization to quickly determine the appropriate solution.

Breakup	Range
Base Salary	null - null
Total Pay	null - null

Social Media Strategist

Salary Breakup

Skills That Affect Social Media Strategist Salaries

Explore

More

Get in Touch with Us