Email Marketing eCRM

Email marketing is a powerful tool that allows marketers reach their target audience directly, build loyalty, and engage with them. It can bring your business a remarkable return on investment (ROI). This ExpertTrack offers four courses that will equip you with the knowledge and skills you need to create high-performing emails marketing campaigns. Learn the best practices in email marketing over eight weeks. You will learn how to use email marketing effectively through the user journey. Also, how to plan a best-practice strategy using proven techniques and tools. You will learn the practical skills needed to support your business, organisation, and grow your email marketing expertise. This includes benchmarking, goal setting, selecting email service providers, creating engaging email, A/B testing and measuring performance. You will also learn about the role of marketing automation and electronic customer relationship management (eCRM). Additionally, you will learn how to use email marketing analytics and measurement to improve your email marketing. Email service providers can help you create high-performing campaigns. You will learn how to create targeted, segmented and personalized emails that reach your audience at just the right time to deliver value, get their attention and drive action. Learn about the many tools and analytics available to you to plan, build and send email campaigns, as well as how to choose the right platform to suit your business. Learn the best practices of email marketing to invest in your career. You will be able to use email service providers to manage data and target effectively, create email templates and designs, and interpret analytics reports to improve the performance of your email campaigns. Email marketing experts keep abreast of the latest trends. You will learn from industry experts Target Internet. They have more than 20 years of experience in designing and implementing digital campaigns for high-profile brands like the BBC, Sony, Tesco and Vodafone. Daniel Rowles is the Digital Marketing Podcast's lead educator and an award-winning author in this field. This ExpertTrack's courses are meant to complement each other. It is recommended that you take the courses in the order they are presented in order to gain the most benefit from them. Statistics by industry Median base salary APS42,500 UK job opportunities/month 1,966 Source : Glassdoor's Top Jobs (2019).