It is an exciting task to manage a business in the food or beverage industry. It's easy to see how the job quickly gets complicated.
This course has two objectives. First, it will address current challenges facing entrepreneurs and managers in the food and beverage industry. Second, it will give models and tools for designing and implementing appropriate actions to please customers and gain an edge over their competition.
The course consists of four modules plus an introduction. Each module focuses on a specific problem that food and drink companies are facing. A series of videos lectures will be shown and guests speakers provided. The lectures provide an easy introduction to specific subjects, as well as interviews with managers and experts. These will offer valuable insights and examples for the participants.
We will provide a documentary on the Excellences in the Modena District to enhance your learning experience. This is a course that we designed specifically to allow you to see the area as students on campus.
Every module comes with a weekly quiz to assess the knowledge and reflect on the diversity of F&B, the complexity of it, and the strength of the community we'll build during the course.
A course certificate is only issued if you have successfully completed the quizzes, as described in the Grading Policy.
Here are the speakers:
Masterchef Italia Sky a Nils Hartmann, Head of Movie Channels at Sky Italia a www.masterchef.sky.it
Paolo Bongiovanni is the Marketing Director for Eataly Italy.
Berlucchi a Paolo Ziliani, Owner a www.berlucchi.it
Joia Restaurant, Alta Cucina Naturale by Pietro Leemann, Chef and Owner a www.joia.it
Branca a NicolA2 Branca, Owner a www.branca.it
Barilla a Giuseppe Morici, President Region Europe a www.barilla.com
Proyecto Expo 2015 Chile a Guillermo Ariztia, Chile Pavillon Director a www.expomilan.cl
Winery Il Cavallante, Milano a Sergio Morpurgo, Owner
Heineken a Floris Cobelens, Marketing Director a www.heineken.com
TRDN Martin Oetting, Director of Managing Director at www.trnd.com
GROM, Federico Grom Owner and Founder of www.grom.it/en
Tetra Pak, a Matthew Hatton Director Competitor Intelligence at www.tetrapak.com
BioHombre a Matteo Panini, CEO a www.hombre.it
Acetaia Maletti a Carmen & Claudio Maletti
Cantine Riunite & CIV a Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager a www.riunite.it
GlemGas Marco Guerzoni Program Product Manager at www.glemgas.com
Bibendum Catering a LaFranceschetta58 a Sabrina Lazzereschi & Marta Pulini, Owners and Founders a www.bibendumcatering.it , www.franceschetta58.it
Disclaimer - Most videos were recorded with people whose language isn't English. We have made a decision to preserve some of their emphatic speech in order to maintain a closer match between audio and subtitles.
