International Marketing: Selection and Market Entry Strategies

A successful entry strategy in global marketing can make the difference between success or failure.

This two-week course at Coventry University will help you understand the strategic challenges that a company faces when entering international markets and how to best overcome them.

To help you decide what market entry strategy is most effective, look at examples of good and poor practice and assess the risk involved in selecting the right market.

To understand the market selection process, from start to finish, and identify the obstacles businesses need to overcome,

You'll be able to see how you might affect market selection by using relevant examples.

Learn how to analyze the market entry options available to organizations and learn about the factors that impact decisions.

These methods will be applied to create a market entry strategy.

Learn the theories surrounding the Global Business Development Cycle. It describes the cycles of growth and decline that occur in all economies and impact businesses around the globe.

This will be used in a group assessment to improve your understanding and to show you how to apply it to a specific context.

This course will help you understand the opportunities and challenges that businesses face when entering international markets. It also provides you with the tools and strategies you can apply to your own strategy.