Professional Certificate in Strategic Management
Course Features
Duration
5 months
Delivery Method
Online
Available on
Limited Access
Accessibility
Desktop, Laptop
Language
English
Subtitles
English
Level
Beginner
Effort
4 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
International Faculty
Post Course Interactions
Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
How to identify and define the competitive advantages of your business
How to refine your strategy to maximize your competitive advantage and drive profits
How to leverage the four connected strategies to create continuous relationships with customers
How to move beyond traditional modes of customer interaction to create a fundamentally new business model
How to create a portfolio of connected strategies to respond to different customer segments
How to achieve sustainable competitive advantage in today's business environment
Course Instructors
Christian Terwiesch
Andrew M. Heller Professor of Management