Senior Media Planner

The main job of a senior media planner is to build strong relationships with clients and provide strategies and innovative ideas for their media; as planners, they work closely with top executives and also assist junior-level staff with special projects.Senior media planners are responsible for: analyzing campaigns; providing clients with innovative ideas; developing media strategies; using digital marketing to achieve certain goals; providing both online and offline strategies to clients; training new employees; conducting meetings and effectively teaching media strategies; managing all aspects of campaigns; and negotiating proposals with clients.Senior media planners generally work for media, advertising, or web agencies at a desk during traditional business hours. Some travel may occasionally be required to visit clients. They must also be dressed professionally and wear business attire at all times.Applicants for the position must have a bachelor's or master's degree in a relevant field, a few years of marketing and media experience, great analytical skills, excellent written and verbal communication skills, and the ability to provide innovative solutions to complex problems.

As a Senior Media Planner with 3-6 years of experience in Canada, your main responsibilities include:

• Developing comprehensive media plans for clients, utilizing market research and audience insights to optimize campaign performance.
• Collaborating with internal teams and external vendors to negotiate and secure media placements across various channels, such as TV, radio, print, and digital.
• Monitoring campaign performance and conducting data analysis to assess the effectiveness of media strategies, making recommendations for optimizations as needed.
• Providing strategic guidance and insights to clients, keeping them informed about industry trends and emerging media opportunities.

For a Senior Media Planner, the following qualifications are required:

• Extensive experience in media planning and strategy, with a proven track record of successful campaigns across multiple channels.
• In-depth knowledge of advertising platforms, market trends, and audience insights to optimize media plans and drive maximum impact.
• Strong analytical skills to analyze campaign performance metrics, identify opportunities for improvement, and make data-driven recommendations.
• Excellent communication and presentation skills to effectively communicate media strategies and recommendations to clients and internal stakeholders.

The Senior Media Planner role plays a crucial part in the advertising industry. For professionals with 3-6 years of experience in Canada, here are four alternative roles to consider:

• Media Buying Specialist: A role focused on executing media plans by negotiating and purchasing advertising space or time across various media channels.
• Digital Marketing Manager: A position that involves creating and implementing digital marketing strategies, including social media campaigns, search engine optimization, and online advertising.
• Brand Manager: A role responsible for developing and managing the overall brand strategy, including brand positioning, messaging, and marketing campaigns.
• Marketing Communications Manager: A position focused on developing and implementing integrated marketing communication strategies, including advertising, public relations, and promotional activities.

According to recent data from Google, the role of a Senior Media Planner in Canada is projected to experience significant growth in the market. Over the past 10 years, the job role has witnessed a steady increase in demand, with an upward trend expected to continue. With the evolving digital landscape and increasing importance of targeted advertising, the need for qualified media planners is set to grow. As a result, numerous employment opportunities are expected to be available in the future for individuals in this position.