Vice President (VP), Sales & Marketing

Vice presidents of marketing and sales have three primary tasks: finding leads for their business, closing sales, and making sure that subordinates are closing sales. Vice presidents of marketing and sales must seek out potential customers and contact them; to close their own sales, they must be persistent and use methods such as follow-up calls and emails to customers. To ensure that subordinate salespeople are doing their job they need to be, the vice president of marketing must monitor sales and procedures.The vice president of marketing and sales needs to be well versed with their product, distribution, prices, and any other potentially relevant details that a customer may need to know. Just as much as vice presidents of marketing and sales need to close their sales, they need to be good leaders and supervisors, regularly checking performance and communicating any problems with salespeople.Vice presidents of marketing and sales typically need a bachelor’s or master’s degree in business or a similar field. They also need extensive experience in sales and marketing.

As a Vice President VP, Sales & Marketing with 6-9 years of experience in Canada, your main responsibilities include:

• Develop and execute strategic sales and marketing plans to drive revenue growth and achieve business objectives. You are responsible for creating comprehensive plans that outline the sales and marketing strategies to be implemented. These plans should be aligned with the company's goals and objectives and should drive revenue growth.
• Lead and manage a high-performing sales and marketing team, providing guidance, coaching, and support. You are in charge of managing a team of sales and marketing professionals. Your role involves providing leadership, guidance, and support to ensure the team performs at its best and achieves the desired results.
• Identify market trends, customer needs, and competitive landscape to develop effective marketing campaigns and positioning strategies. You need to stay updated on market trends, customer preferences, and competition. This information should be used to develop marketing campaigns that effectively target customers and position your products or services in the market.
• Establish and nurture relationships with key stakeholders, including clients, partners, and industry influencers.

For a Vice President (VP), Sales & Marketing, the following qualifications are required:

• Extensive experience in sales and marketing leadership roles, preferably within the same industry, to provide strategic direction and drive revenue growth.
• Proven track record of successfully developing and implementing comprehensive sales and marketing strategies to meet business objectives and exceed sales targets.
• Strong business acumen and market knowledge to identify emerging trends, competitor activities, and customer preferences, enabling effective decision-making and market positioning.
• Excellent leadership and management skills to build and nurture high-performance sales and marketing teams, fostering a collaborative and results-oriented culture.

The Vice President VP, Sales & Marketing role is a crucial position in driving business growth and achieving revenue targets. For professionals with 6-9 years of experience in Canada's sales and marketing industry, here are four alternative roles worth considering:

• Director of Business Development: A role that involves identifying new market opportunities, nurturing client relationships, and leading sales teams to drive revenue growth.
• Product Marketing Manager: A position focused on developing and executing marketing strategies to promote and differentiate products in the market, collaborating closely with sales teams to drive product adoption.
• Customer Success Manager: A role that focuses on building strong customer relationships, ensuring customer satisfaction, and driving upsell and renewal opportunities.
• Market Research Analyst: A position that involves gathering and analyzing market data, identifying trends and opportunities, and providing insights to support strategic decision-making in sales and marketing.

The Vice President (VP), Sales & Marketing role in Canada is projected to experience significant growth in the coming years. According to a 10-year analysis, the job role is expected to witness a consistent rise in demand, aligning with the increased significance of sales and marketing activities across industries. Google indicates a positive trend in the market, with numerous employment opportunities anticipated to be available in the future.