A Search Engine Marketing (SEM) Manager is responsible for planning, implementing, and managing pay-per-click (PPC) campaigns across various search engines to maximize online visibility and drive targeted traffic to a company's website. They are responsible for conducting in-depth keyword research, analyzing website traffic patterns, and identifying opportunities to optimize and improve campaign performance. The SEM Manager works closely with cross-functional teams such as marketing, content, and development to align PPC strategies with overall business goals and objectives. They monitor campaign budgets, adjust bids, and constantly refine ad copy to ensure maximum ROI. This role involves staying current with industry trends and best practices to develop and execute innovative SEM strategies. The SEM Manager also creates and presents regular performance reports, provides actionable insights, and recommends optimizations to improve campaign effectiveness. Additionally, they collaborate with external agencies and vendors to manage relationships and ensure campaigns are delivered on time and within budget. The ideal candidate for this position is detail-oriented, analytical, and possesses strong communication skills. They must have a solid understanding of search engine algorithms, bid management tools, and be proficient in data analysis and reporting.

The projected growth of the Search Engine Marketing (SEM) Manager role in Canada is expected to be significant. According to recent data from Google, the demand for SEM managers has increased by 53% in the past year alone. Over the next 10 years, this role is expected to experience continuous growth due to the increasing importance of digital advertising. With more businesses shifting their focus to online channels, the need for SEM managers will continue to rise. This growth trend indicates a promising future for employment opportunities in this field as companies recognize the value of SEM in driving online visibility and customer acquisition.

How to Learn

As a Search Engine Marketing SEM Manager in Canada with 0-3 years of experience, your main responsibilities include:<ul><li> Conduct keyword research, analyze search trends, and develop effective SEM strategies to increase website visibility and drive targeted traffic.</li><li> Create and manage PPC Pay-Per-Click campaigns on platforms like Google Ads and Bing Ads, optimizing ad copy, bids, and budgets for maximum ROI.</li><li> Monitor and analyze campaign performance, generate reports, and make data-driven recommendations for campaign optimization and improvement.</li><li> Stay up-to-date with industry trends and best practices, continuously learning and implementing new SEM techniques to enhance campaign effectiveness and deliver results.</li></ul>

Roles & Responsibilities

Average take home Salary for a Search Engine Marketing (SEM) Manager in Canada is around C$48449 per year

Salary Breakup

An Search Engine Marketing (SEM) Manager is accountable for preparing the implementation, execution, and optimization of the strategies for marketing through search engines of a business. They employ various strategies like SEO (search engine optimization (SEO) and Pay-per-click (PPC) advertising, as well as keyword analysis to increase the visibility of a website in search engine results pages. SEM Managers SEM Manager analyzes data, evaluates the performance of campaigns, and adapts strategies to improve the number of visitors to a website and convert them into customers. They keep up-to-date on the latest trends in the industry and work closely with marketing teams in order to meet goals for business.

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Search Engine Marketing (SEM) Manager

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