AI For Business Specialization

This specialization is designed to provide a comprehensive understanding of Big Data, Artificial Intelligence (AI), and Machine Learning (ML). It covers the basics of these technologies and explores their applications in various business areas. The course also emphasizes the importance of ethical considerations and risk management in AI implementation. Participants will learn how to design governance frameworks that ensure fair and responsible use of AI. The program delves into people management, specifically focusing on ML's impact on human resources functions. Effective marketing strategies using data analytics are also taught, with an emphasis on personalization to enhance customer lifecycles. Industry leaders will share valuable insights on how AI and Big Data are revolutionizing business practices. By completing this specialization, participants will be equipped to implement ethical AI strategies in people management and gain a deeper understanding of the relationship between data analytics and AI. The course recommends reading Professor Hosanagar's book, "A Human's Guide to Machine Intelligence," which can be found on his personal website or at Penguin Randomhouse. Overall, this specialization offers a comprehensive foundation for leveraging AI and ML in business management.