Chief Marketing Officer Programme

Name: Chief Marketing Officer Programme
Brand: Careervira
Price: 40323 HKD
Availability: InStock
Rating: 1 (1 reviews)

Indian Institute of Management, Lucknow (IIM Lucknow)

via

Emeritus

Course Report

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Course Features

Duration

10 months

Delivery Method

Online

Available on

Limited Access

Accessibility

Desktop, Laptop

Language

English

Subtitles

English

Level

Advanced

Effort

3 hours per week

Teaching Type

Instructor Paced

Course Description

CMOs, aspiring, new and experienced, your work today is more critical and complex than ever as organisations across the board have become more data-driven. IIM Lucknow's Chief Marketing Officer Programme will enable you to transform the marketing function with emerging technologies, digitalisation, data-centric decision-making, cross-functional collaboration, customer-centric processes and innovation for an edge in a fiercely competitive marketplace. Don't just reach the C-Suite; thrive, lead, and influence with game-changing marketing strategies.

Course Overview

Live Class

Human Interaction

Personlized Teaching

Case Based Learning

Post Course Interactions

Case Studies,Hands-On Training,Industry Exposure,Instructor-Moderated Discussions

Case Studies, Captstone Projects

Skills You Will Gain

Prerequisites/Requirements

Graduates (10+2+3)/ Diploma Holders (10+2+3)/ Post Graduates with a minimum of 10 years of work experience as of Sep 30, 2022

Candidates should have scored a minimum of 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working

What You Will Learn

Keen on executing impactful strategic marketing initiatives and driving marketing innovation and transformation.

Eager to leverage strategic opportunities, create disruptions, gain exposure beyond the marketing function, and aspire to transition to a CMO role.

Target Students

New and evolving CMOs

High-potential Senior Professionals & Marketing Leaders

Course Content

Expand all sections

Module 1: CUSTOMER AT THE HEART OF IT ALL

Module 2: MANAGING BUSINESS P&L

Module 3: MARKETING IN A DIGITAL WORLD

Module 4: DATA AND ANALYTICS FOR MARKETING

Course Instructors

Dr Rajeev Kumra

Professor, Marketing Indian Institute of Management Lucknow

Prof. Rajeev Kumra is the Dean at IIM Lucknow Noida Campus and has beenawarded the title of 'Best Faculty' six times in a row. He holds rich experience in mentoring sales and marketing leaders across...

Dr Kshitij Awasthi

Associate Professor, Strategic Management Indian Institute of Management Lucknow

Prof. Kshitij Awasthi teaches core courses on Strategy Formulation and Implementation and an elective course on Managing Global Business at MBA and executive-MBA levels. He has been training business...

Course Accreditations