Course Features
Duration
3 weeks
Delivery Method
Online
Available on
Lifetime Access
Accessibility
Mobile, Desktop
Language
English
Subtitles
English
Level
Intermediate
Effort
6 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
Alumni Network
International Faculty
Post Course Interactions
Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
Identify the core principles and purpose of digital marketing
Identify the key considerations for ensuring optimum performance across different digital channels
Use the Buyer's Journey to understand how to engage an audience effectively
Distinguish between the key steps for setting up an effective social media marketing campaign
Differentiate between the key components of SEO
Distinguish between email strategies for acquiring and retaining customers
Recognize key digital display advertising components and tactics
Identify the key components of effective web design and their associated tasks and activities
Recognize the value and importance of UX to users
Identify the role of analytics in driving data-led decisions and recognize the benefits and the limitations of Google Analytics
Distinguish between the core components of a digital marketing strategy
Identify the key components in a campaign action plan to execute a digital marketing strategy
Target Students
This course is primarily designed for those in traditional marketing careers who are looking to update their skillset, recent marketing graduates, entrepreneurs and small businesses owners, anyone looking to pursue a career in digital marketing and those
Course Instructors
Course Reviews
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