Master Digital Marketing

It is important to understand how to implement a digital marketing strategy to ensure that your product or brand is seen by the right people.

It can be hard to keep up with the latest marketing techniques and technologies in the digital world. This ExpertTrack will help to increase your digital marketing knowledge and skills. It will also help you stand out in your new marketing career.

To learn the best digital marketing strategies, you'll be examining case studies from leading brands. This knowledge will allow you to implement effective strategies in your organization immediately or create a portfolio for your future career in marketing.

Before you can create your own marketing mix strategy, you will have a solid foundational understanding of marketing.

Through case studies, you'll learn how to do in-depth analysis and create a strategy that is aligned with your business goals positioning and target audience.

To understand how our current strategies are based on proven techniques, we will explore the history and fundamental theories behind marketing.

This knowledge will allow you to study human behavior and key marketing channels, which will help you develop your own marketing strategy.

This will give you a solid understanding about the customer journey and allow you to identify areas where you can improve the customer experience.

Through real-life case studies and automation, you will learn how to increase lead generation and conversion.

You'll discover how to create a more targeted approach in your marketing strategy to increase sales.

We'll discuss the four Ps for promoting your product or service, your unique selling points, and the digital channels that you have available in your digital marketing strategy.

This ExpertTrack will allow you to learn alongside industry professionals with 5-15 years experience.

To help you get started in digital marketing, you'll be able to learn skills in specialist areas such as user experience information architecture and social media SEO.