UX Design Strategy and Application
Learn Path Description
This UX design ExpertTrack will teach you everything you need to know about user experience, empowering you to add value to any business and increase repeat customers, recommendations and referrals.
UX design is critical in the modern digital economy. It refers to the end-to-end experience a user has when interacting with a website, app or product. It considers factors such as aesthetics, usability and accessibility.
Estimates state that only 1 out of 26 customers complain when they are unsatisfied. But 9 out of 10 unsatisfied customers will not return without saying anything and 72% will tell 6 or more people about their bad experience.
The importance of good UX design has increased due to global factors such as COVID-19 which has accelerated the shift to a digital first paradigm, resulting in a shortage of skilled UX designers across digital sectors worldwide. This ExpertTrack offers you the skills to launch or advance a career within this high growth industry.
Skills You Will Gain
Courses In This Learning Path
Total Duration
4 weeks
Level
Beginner
Learn Type
Certifications
UX Design Strategy and Application: Customer Journey Mapping
UX design can add business value to all levels and across all departments. It fosters collaboration, drives engagement, and creates more business value.
This course gives you the opportunity to:
We will discuss what makes a great user experience, and why it is so important for any business to grow.
After you've covered the core elements of UX design, you'll learn about customer journey mapping and why it is so important to visualize the user journey from beginning to end.
The journey map will be used to track customer needs, wants, and emotions.
This course will provide you with knowledge about key UX concepts like product posture and high fidelity vs. low fidelity design. These concepts will be applied in real-life settings to help you advance your UX design career.
UX best practices, such as wireframes and prototyping, will be taught and you will feel confident in their implementation in the workplace.
You will also examine the relationship between UX and service design. Finally, you'll consider the benefits and differences of service blueprinting compared to journey mapping.
This course will prepare you to apply knowledge of service design, journey mapping and blueprinting in your daily work. You will also be able use your new skills to make a difference in one of the most rapidly growing digital industries.
Total Duration
4 weeks
Level
Advanced
Learn Type
Certifications
UX Design Strategy and Application: Customer Profiling and Design Sprints
70% of managers report that they have increased their design team's headcount in the last year. UX designers are highly in demand.
UX designers are responsible for optimizing customer experiences with new products and existing offerings.
UX designers can do this by conducting user research and creating customer personas.
This course will give you the ability to analyze research and data to identify customer profiles and personas, and to gain an in-depth understanding of how users interact and use a product.
Examine elements of organisational culture, including cross-cultural design, employee experience design (EXD), and the 6 cultural dimensions.
Additionally, you will learn how to use visual tools like culture maps to understand the people and their motivations.
Learn problem solving techniques as well as project management methods such Lean and Agile.
These methods will be evaluated and discussed.
This course will cover the essential elements of a design Sprint, their workings and the reasons they are so important to ensure positive user experiences. After you have mastered the core principles, you can create your own design sprint using Jira.
The course will equip you with the knowledge and skills to manage UX projects, design sprints, customer personas, and project management to further your career.
Total Duration
4 weeks
Level
Beginner
Learn Type
Certifications
UX Design Strategy and Application: Strategy, Innovation and the Future of Work
UX designers must use creativity and innovation to understand the user's needs and to visualize solutions. This course will examine the relationships between strategy, creativity, and innovation. These concepts will be taught at every stage of UX Design. Global factors have led to UX designers around the globe increasingly working remotely. You will learn how tools and resources can be used to facilitate effective UX Design. This course will examine individual and team mindsets and behaviors and the various types of innovation.
The course will equip you with the knowledge and skills to apply key strategies to promote creativity in real-world workplace situations. This course will provide insight into the stages of strategy development, implementation, and how they are implemented. Additionally, you will learn best practices to avoid IP and copyright violations. After you have mastered the fundamental elements of design strategy, innovation, you can then consider how these principles can be applied to remote work. This course will cover the various types of remote UX design work as well as the common issues that remote work presents. You will also critically assess the effectiveness of remote work tools and resources and identify potential opportunities to exploit these uncertain working situations. This course will help you to use your knowledge of creativity, innovation, and strategy to unlock new possibilities in UX design.
