Know All About Creative Digital Marketing: A Real World Skill

Importance of Digital Marketing

Digital is only one element of the promotional mix, so why consider it first? Too often, digital marketing in general, and social media marketing in particular, are perceived as: 

• The only route to market, and
• A panacea that will improve bad marketing in other channels

Certainly, Digital had revolutionized some industries in a way unimaginable before the Internet came along. For example, who books a hotel or flight anywhere other than online these days? 

Similarly, the web plays an essential part in consumers’ purchase decision-making process for some products and services. However, for many products, if the marketer puts them in the right place at the right time and price, customers will buy them.

What is Digital Marketing Strategy?

Of course, by understanding and approaching each aspect of Digital in a structured way, you will apply the same techniques to your own particular business and reap the advantages of digital marketing. It is also important to understand the underlying principles behind each of the critical aspects of digital marketing, namely:

• Content Marketing 
• Social Marketing
• Search Marketing
• Customer Journey 

Then, of course, how to measure it all. It will help you to define what your goals are and provide a structured way for you to achieve them – whether that is acquiring new leads, converting leads into customers, retaining the customers you already have, and creating brand champions (or even communities of advocates) who like your business and/or products so much, they feel compelled to tell others.

Digital Customers 

It is no longer possible to consider marketing without considering digital. Consumers are constantly connected on their desktops, laptops, tablets, or mobile devices. This is the impact of how is digital transformation changing marketing completely.

Consumers are even “second screening”, i.e. engaging with their phone whilst watching TV or working on their laptop, which means if your brand is not part of the conversation or available across all devices immediately, it is likely that your product or service will not even be considered. Another more digitally aware company will enjoy growth at your expense. 

How Digital Marketing is adding value to Business?

• Target Group & Personalization: Fundamentally, the philosophy of the concept is that each customer – be that an individual or organization – receives a marketing message that is bespoke to that individual or organization. Marketing is personalized to him, her, or it (an organization), rather than being broadcast to a broad audience – some of whom will have no interest in that message.
• Viral Marketing: It is the marketing message that should be communicated by the consumers.
• Paid, Earned, Owned: One that has its roots in the non-marketing marketer phenomenon, heavily dependent on technologists and automation.
• Content and Influencers: Traditionally, influencers are personalities chosen to promote particular products or brands – but they were, by necessity, famous people who commanded attention from the public and high fees from marketers.
• Affiliate Marketing: Affiliate programs are a form of performance-based marketing where a commission is paid if a sale is completed. The impact of digital marketing on small business regarding the successful running of affiliate programs is very high.
• Attribution Modeling: Attribution identifies what aspects of marketing prompted someone to take action desired by the marketer. Generally, this would be to buy a product, but it can be other things, such as contributing to a charity or voting for a candidate.
• PR and Reputation Management: Reputation management is a role that is (almost) exclusively committed to managing the organization or brand’s reputation when it is at risk – that is, when something has gone wrong.
• Integrated Marketing Communications: All marketing must be integrated, not just communications. Yes, make sure to observe marketing efforts to ensure they are coordinated.
• Gaming: Virtual reality (VR) offers a digital recreation of a real-life setting, while augmented reality (AR) delivers virtual elements as an overlay to the real world. The site further differentiates the two, says that ‘VR is usually delivered to the user through a head-mounted, or hand-held controller.’ Their marketing applications are not so wide-ranging and have numerous applications in entertainment, medicine, and training.

Operational digital marketing consists of these types of digital marketing:

• SEO
• Web development 
• Electronic commerce
• Programmatic
• Email marketing
• Social media marketing
• Metrics and analytics

You can checkout popular digital marketing courses and our exclusive  Digital marketing learn guide.

Social Listening

People will talk about you and your business, whether you are on social media platforms or not. Before you begin your social marketing strategy and explore the wider world of content marketing, you must set up an effective listening strategy for your business.
Google Alerts is good to get started, but you’ll need a more robust listening tool such as the Meltwater tool. 

Measuring Creative Digital Marketing Campaigns

It is essential to measure what you are doing to know if it has a positive impact. With digital marketing, everything is trackable, traceable, and measurable, which means that you will quickly know which aspects of your digital marketing campaigns are working and which are not.

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