Learn Guide

Most Popular

Excel in Your Digital Marketing Career with this Learn Guide

TC

Team Careervira

08 June 2023

Add To Wishlist

Excel in Your Digital Marketing Career with this Learn Guide

How to Become a Top Digital Marketing Professional?

Features

Table of Contents

  • 1. What is Digital Marketing?

  • 2. Digital Marketing Learn Guide: Introduction

  • 3. Different Types of Digital Marketing

  • 8. Prerequisites for Digital Marketing Career

  • 9. Top-rated Courses for Digital Marketing

  • 11. Essential Skills

  • 15. Career Prospects in Digital Marketing

  • 18. Final Thoughts

  • 21. Explore Management Category

Digital Marketing Learn Guide: Introduction

With constant improvements in digital infrastructure, the increasing connectivity among global internet users is moving along at a steady pace. Due to a large number of activities happening online or over the internet, it has become pertinent for businesses to focus on marketing their products or services online. This kind of marketing refers to as digital marketing.

It is an opportunity to promote any brand or product or even small businesses across the targeted populations through social media, search engine marketing, email marketing, etc. In the last 5 years, ads have become a good medium to increase your business and bring more and more customers. It is quite popular now than ever because it is a very straightforward ongoing process. Let’s now understand the digital marketing meaning.

What is Digital Marketing?

Digital marketing or online marketing refers to marketing strategies applied through digital media to promote brands and connect potential consumers using the internet and other forms of digital communication such as: 

  • Search engines
  • Websites
  • Social media
  • Email
  • Mobile apps
  • Web-based advertising

It helps organizations target larger audiences than possible through traditional marketing methods because the reach of the internet is worldwide. This marketing approach also enables organizations to target potential customers most likely to buy their product or service.

Customers today depend highly on digital means to research products. According to a Google report, 78% of consumers use Google to research products before buying. Thus, with increased digital behavior it offers a unique opportunity of building career in digital marketing.

Explore Top Digital Marketing Courses to start your learning journey with the help of Careervira by comparing and choosing from a wide range of leading certifications.

Different Types of Digital Marketing

Digital marketing spans a massive network of touchpoints with which customers interact frequently. To properly use each of these channels, you need to understand each one. It is a vast umbrella term that covers the following types of digital marketing strategy or specializations

Search Engine Optimization (SEO)

Pay Per Click (PPC)

Social Media Marketing (SMM)

Content Marketing

Email Marketing

Influencer or Affiliate Marketing

Prerequisites for Digital Marketing Career

Digital marketing is not just placing the same generic ad on the internet or social media platforms. It requires different strategies and in-depth understanding. Because of this, organizations require skilled professionals with expertise in digital marketing tools and techniques. To become a digital marketing professional, it is important to be aware of the career prerequisites.

As such, there is no restriction or mandatory academic background that one must have for this career. However, it is best to have at least a bachelor's degree in disciplines like computer science, IT, computer applications, marketing, etc. or have a relevant digital marketing course certification. Moreover, such professionals must be aware about fundamental digital marketing concepts such as,

  • Content Optimization
  • Blogging
  • Marketing automation
  • Content Management System
  • Marketing funnel
  • Technical terms like bounce rate, landing page, web hosting or domain, Key Performance Indicator (KPIs), etc.

Top-rated Courses for Digital Marketing

Becoming a digital marketer does not require a special degree in the respective field. Nevertheless, a digital marketing certification will enhance your knowledge and skill set, ultimately improving your employability. Various online digital marketing courses are available that will help you understand the core and advanced concepts of digital marketing, depending on your current skill sets and experience.

Here is a list of some of the best digital marketing courses available at Careervira.

  • Fundamentals of digital marketing by Google: This course focuses on the basics of digital marketing, ranging from content to finding success with basic analytics. It consists of small-duration videos and quizzes that test your knowledge. It is ideal for beginners or aspirants wanting to switch careers. You do not need to have any prior degree or industry experience to enrol for this program
  • Digital Marketing Specialization by Coursera: It covers several aspects topics such as digital marketing analytics, SEO, SMM, and 3D Printing. Not only it teaches the conceptualization of digital marketing, but also the practical application of it. 
  • Become a Digital Marketer by Udacity: This course covers everything starting from online marketing fundamentals and content strategy to SMM, SEO, and SEM, to measuring and optimizing with Google Analytics. The content of the program is co-created with Facebook Blueprint. It is an ideal course for beginners.
  • Digital Branding and Engagement by edX: It is an intermediate level course that teaches you how to maximize digital distribution or how to effectively spread your message online using email, social media, and other tools.
  • Social Media Marketing Specialization by Coursera: It is designed to teach learners how to develop, deploy, measure and monetize social media marketing programs. Learners does not need to have any marketing background to enrol. It is suitable for all professionals including entrepreneurs, executives, marketing professionals or business leaders.
  • Professional Certificate in Digital Marketing by edX: This course covers advanced Digital Marketing concepts such as application of AI, big data and machine learning in online marketing along with SEO and SEM.

Essential Skills

A successful digital marketer must possess a versatile set of skills. Excellent marketing skills are, of course, the mainstay. But alongside, digital marketing experts must develop diversified skills to make the best use of technology for marketing.

Here is a list of some of the top skills that helps become successful digital marketers -

  • Marketing Analytics: With marketing analytics tools digital marketers can check exactly how well their marketing is doing, which strategies are working and which aren’t. This helps make better decisions about what to next time. Most popular platforms for this are Google Analytics.
  • Web design skills: Knowing how to tweak existing HTML and CSS code is profoundly useful, but not necessary. It’s important for to understand the web design basics, like how to incorporate the company’s logo and branding, adhering to style guidelines.
  • Blogging: For this career you need to have an understanding of the editing, grammar, SEO, keyword research, article structure, and more.
  • SEO tools: Understanding the basic skills and concepts is essential because without good SEO, content doesn’t get the visibility it deserves. Some popular SEO tools include: Moz or Ahrefs for site health, link building, SEMrush for keyword research, etc.
  • Copywriting: It is the art of producing text for promotional, marketing, instructional, or advertising purposes. These skills help writing eye-catchy copy on social media posts, website etc.
  • Photo Editing: It is a great plus point to grab good digital marketing jobs if you know how to edit photos that are used on various pages of the website, within content, on social media using Adobe Photoshop or Canva.
  • Excel skills: Such skills helps track and organize data, document KPIs, and even manage content and social media calendars. Learning advanced spreadsheet tools like Data Validation, Conditional Formatting, and VLookup can help you communicate with your team better.

Beginner

S&

SEO & SEM

ME

Microsoft Excel

B

Blogging

Intermediate

WD

Web Design

MA

Marketing Analytics

Advanced

AP

Adobe Photoshop

PE

Photo Editing

Career Prospects in Digital Marketing

Digital marketing is in demand, as it is one of the fastest-growing areas in technology and demand for digital marketing skills is growing rapidly. As per the U.S. Bureau of Labor Statistics, the overall employment of advertising, promotions, and marketing managers is estimated to increase by 10% from 2021 to 2031, faster than the average for all occupations. The domain is jam-packed with opportunities for creative-minded professionals.

Here mentioned are few examples of available career opportunities in digital marketing -

  • SEO/SEM Specialists: Professionals who can demonstrate technical knowledge related to SEO, SEM and overall digital marketing expertise, will be the highest earners in this field.
  • Social Media Coordinator: They manage the company’s social media accounts and develop a robust social media presence for the company.
  • Email Marketing Specialist: They use email automation software to send out emails or newsletters to increase brand awareness and nurture leads.
  • Content Analyst: They write content in various forms, such as blog posts, articles, social media posts, and marketing copy displayed on the company’s website – all to attract potential customers.
  • Digital Marketing Manager: They usually have expertise in all types of digital marketing activities. They handle the planning, creation, and publishing of various marketing materials across different platforms.

Final Thoughts

While there is no standard set path for how to start a career in digital marketing, it is important to validate your skills. The most popular way of doing that is by enrolling in one of the best digital marketing courses available. By doing so, you will be able to understand fundamental concepts and industry-relevant skills. You will gain a real competitive edge by gaining credentials in more specialist areas or competencies.

How to Learn Digital Marketing

For comprehensive learning, Digital Marketing courses are available at Careervira that help learners gain all the industry-relevant skills from beginner to advanced. Learn at different pace modes in all major formats, including certifications, labs, bachelor's programs, etc. Upgrade your professional journey to showcase your expertise to potential employers.

Explore Digital Marketing Courses

Explore Management Category

To know more on how to learn the skill required to be a Management expert

Course Instructors

Team Careervira

Content Analyst

Careervira.com is India’s first Integrated, Intuitive and Actionable career planning platform for professionals. We are reimagining learning, assessments, jobs and upskilling ecosystems across key...

Features

Table of Contents

  • 1. What is Digital Marketing?

  • 2. Digital Marketing Learn Guide: Introduction

  • 3. Different Types of Digital Marketing

  • 8. Prerequisites for Digital Marketing Career

  • 9. Top-rated Courses for Digital Marketing

  • 11. Essential Skills

  • 15. Career Prospects in Digital Marketing

  • 18. Final Thoughts

  • 21. Explore Management Category