This Brand Strategy course, we'll discuss everything you need to learn about developing an effective brand strategy, including the core values and positioning, image and creating a brand post-COVID. The course will begin with an introduction to the concept of brand strategy and the role it plays in developing a brand that is successful. Then, we'll dig into the fundamental values of the brand and how they influence the purpose, mission and values. The next step is to examine brand positioning and the best way to develop an unique brand position that is distinctive in today's highly competitive marketplace. The next topic will be the image of your brand and how it influences the consumer perception of your company. We'll also discuss the best ways to build a brand after COVID and adapting to the changing norms. Through this course we'll employ actual instances and cases to demonstrate the key concepts and demonstrate how successful companies have successfully implemented these strategies. At the end of the course you'll have the tools and information you require to develop a branding strategy that is able to resonate with your customers and boosts the growth of your business.
