Digital Marketing: Strategies, Models and Frameworks

Modern consumers are constantly changing. So is the marketing technology businesses use to connect with them. Business leaders and other professionals need to be able to recognize the shifts in consumption and digital adoption to reach a wider audience, and to create long-lasting engagement. You can transform your marketing strategies, processes, and frameworks to grow your business and market share by gaining insight into the effects of social media and the Internet on consumer behavior.

This program is intended to provide participants with a deep understanding of digital marketing. You will learn how to reach more customers and identify their needs, engage customers more effectively through engagement strategies and what the best metrics are to measure success. Through recorded video lectures from industry experts, peer discussion, case analyses, and other activities, participants will be exposed to the current digital marketing landscape.