Digital Product Management

Darden School of Business, University of Virginia

via

Future Learn

Course Features

Duration

4 weeks

Delivery Method

Online

Available on

Lifetime Access

Accessibility

Mobile, Desktop

Language

English

Subtitles

English

Level

Beginner

Effort

3 hours per week

Teaching Type

Self Paced

Course Description

The role of the digital product manager in today's technology revolution is expanding beyond assessing market data and creating requirements and managing sales and marketing.

This course will teach you how to create a working environment that promotes product success and helps you chart a direction.

Learn how to use your data to improve your product decisions, and gain deep insight into customer motivation and experience.

Additionally, you will be able to identify and evaluate various product management tools that can be used to manage existing products or explore new ideas.

Course Overview

Alumni Network

International Faculty

Post Course Interactions

Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Investigate how to create the actionable focus to successfully manage your product

Develop the skills to focus your work using modern product management methods

Explore new product ideas and how to manage new products

Identify how to manage and amplify existing products

Target Students

This course is designed for anyone interested in a career in product management

Course Content

Expand all sections

Module 1: How to successfully manage your product

Module 2: How to focus your work using modern product management methods

Module 3: How to manage new products and explore new product ideas

Module 4: How to manage and amplify existing products

Course Instructors

Alex Cowan

Instructor

I've been an entrepreneur (5x) and intrapreneur (1x). Currently teaching @DardenMBA and coaching product teams. Keynote speaker in all my inner monologues. Site: Alexandercowan.com