Email Marketing eCRM: Measurement and Iteration

Learn how to use email marketing analytics, measurement, and iteration for improved ROI

It is essential to measure and track your email performance if you want to make your email marketing campaigns a success.

You need to monitor your email campaigns and use web analytics and email reporting to improve them. It is also important to understand how to extract insights to evaluate the ongoing performance. This course will teach you how to measure and analyse your email marketing campaigns.

Learn how to measure your success with an email service provider

You'll learn how to measure the effectiveness of your email marketing with an email service provider (ESP), and web analytics data. You'll also learn how to interpret and analyze email and analytics reports, plan improvements and deliver a better ROI.

The topics include the email iteration possibility, core measures such as open rates, click through rates, conversion, as well as email variables that can impact test results.

A method of email marketing that is iterative and leads to continuous campaign improvement

You'll learn how to use email and web analytics to improve your business, including how you can measure the impact of email marketing using attribution modelling. This will allow you to calculate the TRUE value in your email activity.

You'll be able to use email marketing analytics, measurement and iteration to achieve your business goals by the end.

Learn from email marketing experts to take your knowledge to the next level

This course was designed by Daniel Rowles, CEO of Target Internet. Daniel Rowles is an award-winning author, and the voice of Digital Marketing Podcast. He has provided expert advice to brands such as the BBC, Sony and Tesco, L'Oreal and Warner Bros.