Influencer Marketing Strategy

Influencer marketing refers to the act of engaging industry and internal experts in active networks to achieve tangible business goals.

This course is all about strategy. There is no one-size-fits all template for influencer marketing strategies. However, this course will show you how to create one that works for your organization.

This course is about tactics. My belief is that strategy without tactics is the fastest route to victory. This 6-week-long course will teach you both strategy and tactic.

The final project in this course is to create an outline for a strategy for social media influencers. Your final project should give you something tangible to show your ability to master new skills and competencies to your bosses or potential employers.