Question 1

COVID19 has altered the business landscape extensively. Is AI-Powered Marketing relevant for this new world?

Accepted Answer

It is a fact that COVID19 has altered the business landscape extensively. Many of the changes in business are fundamental in nature. Also, the pace of change is unprecedented.
Even after the world overcomes this pandemic, it is expected that many of these changes will be permanent. Three key themes that are driving the change are:
Going Digital
Data-Driven Decisions
Extreme Automation
In this background, Marketing being the area which is extremely critical for business is no different. These 3 themes will impact marketing more than other areas.
AI-Powered Marketing was designed as a programme for marketing professionals of the future. Being the first of its kind programme from a top management institution in India, the objective was to get marketing professionals ready for the future. However, the current situation has already moved us into the future. Hence, the need for marketing professionals to get armed with the power of AI is not just important but also urgent in today’s context

Question 2

Is this the right time to do a programme in AI-powered marketing?

Accepted Answer

Technology adoption normally follows a curve of 5 stages as brought out in the graph below
Using AI extensively for marketing was in the domain of innovators like Google, Amazon, Netflix and was moving towards early adopters. Many startups and large retail organizations started testing out AI for their marketing. Given the current situation, the adoption rate is expected to fast forward and will not only cover the early adopters but also move towards the early majority.
If you are keen to be ahead in your career as a marketing professional with the power of AI, it is the right time to build the requisite expertise and this programme will provide the necessary edge towards achieving the same.

Question 3

How will I be able to develop AI-powered marketing expertise in spite of the ongoing pandemic?

Accepted Answer

The safety of our faculty and participants is of utmost importance. Keeping in mind the same, we are starting the Programme on August 23, 2020 with interactive online classes that can be attended from the safety of home.

Question 4

How will completing this programme help in my career in marketing?

Accepted Answer

The last decade belonged to digital marketing. The next decade will belong to AI. According to a McKinsey report (2019) - AI is expected to have up to $2.6 trillion worth of business impact in sales and marketing alone.
But there is an acute shortage of AI expertise in marketing. 85% of AI projects fail due to risk, confusion and lack of upskilling among marketing teams (PwC Study). There is a considerable demand-supply gap for professionals who can use AI to influence, guide or take marketing decisions related to product positioning, competition analysis, customer sentiment analysis to enhance marketing yield and customer experience.
The Programme will help you reshape and relaunch your marketing career with higher relevance for your capabilities.

Question 5

Will there be any relaxation in the payment process owing to Covid-19?

Accepted Answer

Given the current crisis due to Covid-19, we understand that participants may have a challenge with cash flows. In order to enhance the programme fee payment flexibility, we have increased the tenure of our interest-free (0% EMI) loans. As a result of this, your financial burden gets reduced. You may contact your Relationship Manager for more details.

Question 6

What kind of infrastructure do I need to access the digital learning platform?

Accepted Answer

You will need the following infrastructure to access our platform:
Device: A Desktop/Laptop/Tablet/Smartphone with camera and mic.
Internet: A regular broadband/wifi connection or a mobile 4G connection
Note: Proctored online assessments can be taken only on a Desktop/Laptop with a web camera and mic (not allowed on tablets/smartphones).

Question 7

How will I interact with my group members for a group activity/project?

Accepted Answer

Groups can conveniently connect among themselves at an appointed time for group work, outside the online classes. This feature comes in handy during group activities and projects.
Students can also use the platform 24 x 7 to engage and learn from their peers using our interactive discussion forums available under each course of the programme.
Our platform also has the provision of group-specific discussion forums for offline discussion among the group members.

Question 8

What are the benefits of AI-Powered recorded video?

Accepted Answer

Our recorded videos have AI-generated Table of Content (TOC) to help easy and smart navigation within the videos. Students can click on the items under TOC to directly jump to the relevant section in a video. Video archives also have a Phrase Cloud of keywords/phrases used in the video. Students can click on a particular keyword/phrase to find yellow markers, indicating the points where the selected keyword/phrase was covered on the video timeline.

Question 9

Why AI Powered Marketing?

Accepted Answer

Improving marketing yield is a top priority of CEOs across B2C and B2B2C businesses. With the explosion of data gathered from leads, prospects, customers and the tracking of customer behaviour across websites, mobile apps and others, companies now have more data than before. Once paired with the power of AI, it can create real value for businesses.
66% of the marketing leaders believe that in 2020, AI is critical for their marketing success. Use cases in AI for marketing are likely to increase by 257% in the next two years. Hence professionals who can deploy AI to make marketing decisions will become highly valuable for businesses.
The AI-powered Marketing Programme enables marketing professionals to adopt the power of AI in their decision-making process. The key benefits of marketing powered by AI include:
Maximizing marketing yield
Engaging customers with precision
Leverage superior customer insights
If you are someone, keen on exploring the future of marketing, this Programme is for you.

Question 10

What are the programme outcomes?

Accepted Answer

The Programme equips professionals with both academic, research insights coupled with practical knowledge and helps navigate the fast-evolving world of marketing armed with the power of artificial intelligence.
Exposure to AI tools and applications to help influence, guide or take marketing decisions related to campaigns, budgets, creating marketing USP and more.
You will learn from the leading Faculty of IIM Calcutta and work on interesting use-cases and research projects.
Network and associate with current and future marketing leaders.

Question 11

Why AI for marketing?

Accepted Answer

It is a dream of every marketer to personalize their message by understanding the needs of their prospects and customers. With an explosion in the availability of consumer data, deep insights can be derived into consumer behaviour, enabling to,
predict sales
understand customers better
identify upselling/cross-selling opportunities
enhance marketing yield
Enhance customer experience and service

Question 12

What is unique about this Programme?

Accepted Answer

The Advanced Programme in AI-Powered Marketing is a first of its kind by an IIM. Launched by IIM Calcutta in association with TalentSprint, it helps professionals ride the newest wave of data-driven marketing practices and create highly personalized consumer experiences.
Ranked #3 in Asia, IIM Calcutta is well placed to launch this Programme for CXOs, Revenue Owners, Marketing Professionals, Tech Professionals in Marketing, and Startups who are looking forward to investing in some form of AI in their marketing practices.
Given its deep understanding of the deep technologies, access to industry experts, and a state of art technology platform, TalentSprint has been chosen by IIM Calcutta as the right partner for this Programme.

Question 13

Who should join the programme?

Accepted Answer

Current and aspiring CXOs, Revenue Owners, Marketing Professionals, Tech Professionals in Marketing, and Startups, who are either implementing or looking forward to investing in some form of AI in their marketing practices.

Question 14

How is this programme different from a Digital Marketing programme?

Accepted Answer

The AI-Powered Marketing Programme is for decision-makers who seek to take marketing and business decisions for enhancing yield, improving customer acquisition and driving business growth. The programme will enable participants to make informed decisions using data analytics, AI algorithms, allowing them to customize their messaging and campaigns based on customer preferences.
A typical Digital Marketing Programme is used to efficiently run digital marketing campaigns, use marketing tools and methods like PPC, SEO, SEM, social media marketing etc.

Question 15

What are the Program Terms and Conditions?

Accepted Answer

All participants are required to execute, before the start of the program, an agreement that consists of the standard Program Terms and Conditions. It has the following components:
Part A: Etiquette and Platform Rights
 
Classroom Etiquette & General Policy Guidelines
Tools and Platforms in Use 
Tools and Platforms: Terms of Use

Part B: Honor Code 
Part C: Certification
Part D: Program Fee, Refund and Termination Policy

Question 16

How will the candidates be selected?

Accepted Answer

IIM Calcutta conducts the selection process for the programme. Candidates will be selected based on the details of education, work experience and motivation submitted by you along with your application.

Question 17

What is the eligibility criteria to join this programme?

Accepted Answer

Candidates must have completed their graduation or post graduation with at least 50% marks and a relevant experience of at least 2 years

Question 18

Which documents are to be submitted with the application?

Accepted Answer

Scanned copies of documents required along with the application are as follows:
 1. Education Certificate (should indicate the marks obtained confirming at least 50% of marks)
Valid Documents
Degree Certificate (indicating the percentage of marks obtained) and/or
Marks Sheet

2. Experience Certificate (should specify the date of joining confirming at least 2 years of work experience)
Valid Documents
Latest Pay Slip (indicating the Date of Joining) and/or
Experience Letter and/or
Offer Letter/Joining Letter

Question 19

How do I apply for this programme?

Accepted Answer

You can apply for this programme online by submitting your duly filled application. Applicants will have to pay an application fee of Rs 2000 and submit documents (soft copies) confirming their Graduation Percentage and Work Experience as described in the eligibility criteria.
Education Certificate should indicate the marks obtained confirming at least 50% of marks.
Latest Pay Slip should specify your date of joining, confirming at least 2 years of work experience. If not, you will have to submit your experience letter(s) indicating the same.

PG Certificate in IoT and Smart Analytics

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Course Description

Module 1: Sensor and Actuators

Module 2: Microcontroller and Programming

Module 3: Communication Networks

Module 4: Cloud Computing and Data Analytics

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