Post Graduate Certificate in Digital Marketing

Name: Post Graduate Certificate in Digital Marketing
Brand: Careervira
Price: 287000 INR
Availability: InStock
Rating: 5.0 (1 reviews)

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Course Report

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Course Features

Duration

36 weeks

Delivery Method

Online

Available on

Limited Access

Accessibility

Desktop, Laptop

Language

English

Subtitles

English

Level

Advanced

Effort

12 hours per week

Teaching Type

Instructor Paced

Course Description

This industry-wide transformation has created a strong demand for skilled marketers. What does this all mean for you? This means it's the best time to acquire the skills that have the greatest commercial impact for employers.

Content Marketing
Customer Experience and Engagement: Campaigns, Conversations and Conversions
Marketing Automation
Marketing Experimentation & Analytics
Social Media Marketing
Search Engine Optimization (SEO), and Search Engine Marketing.

Participants will receive a digital certificate of completion from Kellogg Executive Education upon successful completion of the program. To obtain the certificate of completeness, participants will need to be assessed in nine content areas.

Course Overview

Live Class

Job Assistance

Human Interaction

Personlized Teaching

International Faculty

Case Based Learning

Post Course Interactions

Case Studies,Hands-On Training,Instructor-Moderated Discussions

Case Studies, Captstone Projects

Skills You Will Gain

Prerequisites/Requirements

8+ years experice in Digital Marketing

What You Will Learn

Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer

Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads

Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation

Develop high-impact advertising strategies on social media using content that you will plan, create, and promote

Engage with career-focused webinars and assignments designed to further your professional development in digital marketing

Target Students

Senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals, leverage marketing opportunities, and drive process improvement

Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program

Directors, AVP, Senior Manager Marketing

Course Content

Expand all sections

Module 1: Customer Understanding and Segmentation

Module 2: Content, Social Media, and Search Engines

Module 3: Digital Channels, Strategy, and Execution

Module 4: Marketing Experimentation and Optimization

Course Instructors

Mohanbir Sawhney

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well...

Kim Rust

Mobile strategy consultant and professor

Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim delivers in-store, online...

Dan Weingrod

Digital change agent, design sprint facilitator, and educator

Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated multiple design sprints, bo...

Dr. Sharmin Attaran

A distinguished professor, consultant, and speaker specializing in digital marketing

Dr. Sharmin Attaran is a professor, consultant, and speaker specializing in digital marketing. She has helped numerous brands develop, implement, and refine their digital marketing strategies. She de...