Hands On Training

Professional Certificate in Digital Marketing

The University of Maryland, College Park

via

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Course Features

Duration

4 months

Delivery Method

Online

Available on

Limited Access

Accessibility

Desktop, Laptop

Language

English

Subtitles

English

Level

Beginner

Effort

5 hours per week

Teaching Type

Self Paced

Course Description

The dominant tool in the marketers’, toolboxes is digital marketing. Although mass communication and “out-of-home– marketing still make up a significant portion of a company's marketing budget, digital marketing is growing quickly. Digital marketing offers the possibility to track every dollar spent and the ROI. It is crucial that digital marketing experts have both solid marketing and creative skills as well as data analysis skills.

This program will equip you with the necessary skills and tools to help your company drive growth. The program will teach you the most important marketing skills, such as omni-channel marketing and marketing analytics.

The University of Maryland's Professional Certificate in Digital Marketing was designed by world-renowned marketing professors. Maryland Smith is home to some of most respected marketing researchers and teachers around the globe. It equips you with the digital marketing skills that you need to capitalize on the rapidly changing marketing industry and its explosive growth. Marketers today face a gap in digital skills. A Professional Certificate from Maryland Smith will prepare you for the future.

Course Overview

International Faculty

Post Course Interactions

Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling

How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications

How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming

How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making

Course Content

Expand all sections

Module 1: Fundamentals of Digital Marketing

Module 2: Digital Marketing Analytics: Tools and Techniques

Module 3: Online Advertising and Social Media

Module 4: Managing Customer Relationships in the Digital Environment

Course Instructors

Yogesh Joshi

Associate Professor

Yogesh Joshi is an associate professor at the Robert H. Smith School of Business at the University of Maryland. He works in the areas of marketing and innovation. His research focuses on strategic ma...

Mary Beth Furst

Associate Clinical Professor, Marketing

Mary Beth Furst is an Associate Clinical Professor in Marketing at the Robert H. Smith School of Business at the University of Maryland. She teaches foundational marketing classes at the undergraduat...

P.K. Kannan

Professor of Marketing, Dean's Chair in Marketing Science, Assoc. Dean

P. K. Kannan is the Dean's Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical a...

Michael Trusov

Professor & Academic Director, MS in Marketing Analytics Program

Michael Trusov is Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He is also the Academic Director of the MS in Marketing Analytics program. He receive...