Social Media Marketing

Social media has changed the way we interact with brands and engaged them. This is due to a fundamental shift within digital marketing. This ExpertTrack was developed by The Open University and Target Internet digital marketing experts. It will give you the skills necessary to plan high-quality social campaigns that resonate with your target audience and help you achieve your organisational goals. Your target audience should be at the center of your social media plans. Social media has become a vital tool for businesses to reach a broad audience. Businesses need to provide value to engage with customers and users on social media. This course will teach you how to identify your target audience's needs and understand their online journey. You will learn how to create user-centric content that is authentic and educational. Learn the skills you need to be a successful social media analyst. You will learn how to use analytics and social media listening tools to gain market insights and measure campaign effectiveness. Learn how to create a social policy that will guide your approach, help you avoid social media disasters, and ensure success. Social media marketing presents unique opportunities. However, it also has risks. This ExpertTrack will help to understand the nuances and give you best practices to avoid spending too much money on ineffective campaigns. Or worse, the risk of creating visibility or engagement for the wrong reasons. This ExpertTrack will help you set objectives for your social media strategy. By the end, you will be able understand your goals and measure the impact of your digital activities on them. You will learn about the many measurement methods and vanity metrics you can use, including aEURlikes' and techniques like attribution modeling. Digital marketing experts keep up-to-date with the latest trends. You will learn from industry experts Target Internet, who have more than 20 years of experience in planning and implementing campaigns for high-profile brands like the BBC, Sony and Tesco, Vodafone and Mercedes. Daniel Rowles, the Digital Marketing Podcast's lead educator, is also an award-winning author in this field. This ExpertTrack will teach you the skills and techniques you need to help your company and advance your career. It is recommended that you take the courses in the order listed. This will allow you to benefit from the learning and complement each other.