Analytics Manager

Analytics managers are accountable of coordinating the analytics functions for their company, which includes developing effective strategies to collect information, analyze data as well as conduct research and develop analytics solutions for the products and services they offer. They also need to be able to evaluate the performance of their business, financial risks and the customer experience, and also inspire a team of experts to meet their goals quickly.

Managers must share information with their managers in order to complete projects within deadlines and possess the ability to share important performance indicators. They frequently attend meetings of the company to recommend efficient methods to achieve their goals. They they are also accountable for directing the processes and controls to ensure quality. They are required to look for new business opportunities and study the trends in customer purchases and purchase patterns in various ways to increase satisfaction.

Analytics managers are employed in offices equipped with personal computers to perform analyses of data and produce complex reports. They may also communicate their findings to a vice-president within the organization. They also have the responsibility of providing progress to operations, evaluating the performance of production, and establishing the development schedules of the future and also facilitating technological strategies, implementing new equipment, and enhancing the customer experience. They are also responsible for cost and benefit analysis as well as efficiency utilization and setting goals across all aspects of business, and after gathering enough information from concept research, release, and concept they have to estimate the cost, performance and other forecasts.

An undergraduate degree from data management, analytics or another similar field is usually required for this job, and previous experience in analytics is advantageous. Industry certifications can also be helpful.

As an Analytics Manager with 9+ years of experience in India, here are four main responsibilities:

• Lead a team of data analysts, providing guidance and support in analyzing complex datasets, uncovering insights, and driving data-driven decision-making.
• Collaborate with key stakeholders to develop analytics strategies aligned with business objectives, outlining goals, KPIs, and timelines for implementation.
• Utilize advanced statistical techniques and machine learning algorithms to build predictive models that optimize business processes and drive operational efficiency.
• Communicate analytics findings to non-technical stakeholders, translating complex concepts into actionable insights to inform strategic initiatives and improve business performance.

Major educational qualifications required for Analytics Manager are:

• A bachelor's degree in analytics, computer science, or a related area.
• A Master's degree is preferred.
• Experience in the Analytics Manager position or a similar position is required.
• Excellent presentation and communication abilities.
• Highly efficient and capable of handling many tasks.

The role of an Analytics Manager is crucial in driving data-driven decision-making and ensuring effective use of analytics within an organization. With 9+ years of experience in analytics and data management in India, here are four alternative roles to consider:

• Data Science Lead: A position that involves leading a team of data scientists in developing and implementing advanced analytical models and algorithms.
• Business Intelligence Manager: A role focused on overseeing the development and maintenance of business intelligence solutions, reporting systems, and data governance processes.
• Customer Insights Manager: An opportunity to specialize in analyzing customer data to identify patterns, trends, and insights that can drive customer segmentation, personalization, and marketing strategies.
• Operations Research Manager: A position that involves applying mathematical modeling and optimization techniques to improve operational efficiency and decision-making across various functions, such as supply chain, logistics, and workforce planning.

The Analytics Manager role in India is projected to experience significant growth in the market. According to a 10-year analysis, there has been a consistent increase in demand for this position. The role is expected to continue growing due to the rising need for data-driven decision-making and digital transformation initiatives. Google's latest data points suggest that the demand for Analytics Managers is likely to further escalate in the coming years. With the increasing adoption of analytics across various industries, a larger number of employment opportunities are expected to be available in the future, making it a promising career path in India.