Content Strategist

Content strategists usually create plans for content and supervise how the plan is implemented. Since content strategists are accountable to create a consistent message for their company and their employees, they need to collaborate with other people to establish their company's and the departments' requirements. The typical work day of a Content Strategist will include meetings with the team to discuss current and future projects, laying out the new content that will be released in the near future, and working with a designer on visual elements that will accompany written content. Content strategists typically work together with strategists for social media and designers, marketing professionals, and typesetters to craft an integrated message. These jobs could overlap, highlighting the importance of having strong communication skills for this job.

Content strategists usually work in a workplace. The variety of businesses they are able to be employed by is vast and any business that has public messages can employ strategists, ranging from large companies to non-profits to media organizations. Content strategists can also be freelancers too.

Content strategists typically work during working hours, however freelance strategists might be more flexible in the hours they work.

A bachelor's degree in communication marketing, communications, or any related field is usually the minimum prerequisite for this job. Experience in a similar position is usually required as well. Content strategists should have strong computer skills and the ability to use a range of computer programs that are relevant and the social media platform.

Within the context of the Content Strategist, employees are expected to fulfill the following roles and responsibilities in order to make meaningful contributions towards organizational success.

• Conducting research on industry trends, audience behavior, and competitor strategies to develop data-driven content plans.
• Collaborating with content creators, designers, and other stakeholders to create high-quality content and manage its distribution across different channels.
• Monitoring and analyzing content performance metrics data to identify opportunities for improvement and implementing changes to optimize content strategy.
• Staying up-to-date with the latest industry developments and technologies to experiment and develop innovative content formats and strategies.

Major educational qualifications required for Content Strategist are:

• Bachelor's degree in communications, marketing journalism, advertising or a related field
• Experience in content strategy and project management expertise
• Expertise in systems for managing content, keyword tools for research, and social media platforms SEO (search engine optimization) and SEM (search engine marketing)
• Ability to perform under stress
• Strong content presentation skills
• Excellent time management and organizational abilities

As a Content Strategist with 0-3 years of experience in India, there are several alternative job roles you can consider. Here's a list of four other options to explore:

• Social Media Strategist: Plan and implement social media strategies to meet business goals.
• Copywriter: Create compelling and engaging content for various marketing channels such as email marketing, website, social media, and advertisements.
• Digital Marketing Specialist: Develop and implement digital marketing campaigns that drive traffic, engagement and increase brand awareness.
• SEO Specialist: Optimize website content and metadata to improve search engine rankings and organic traffic.

The content strategist job role has seen significant growth in the Indian market due to the increasing demand for digital content. Over the past 10 years, the job role has evolved to include new responsibilities such as content creation, management, and optimization. the employment opportunities for content strategists are expected to increase in the future as more companies are looking to strengthen their online presence. As per the recent data points, there is a growing need for skilled professionals in this field, with various industries including healthcare, education, and e-commerce seeking content strategists to manage their digital content effectively.