Digital marketing analysts track the trends in online marketing, study data, devise plans for campaigns involving digital media, and monitor the performance of campaigns. They create campaign outcomes, design visual representations of data, and then provide insights and findings to clients and colleagues.

The Digital Marketing Analyst role in India is projected to experience significant growth in the market, with a 10-year analysis showing steady expansion. the demand for this position is expected to increase substantially as more companies embrace digital marketing strategies. As of 2021, there are over 10,000 open positions for Digital Marketing Analysts in India alone. With India being a center for IT services and digital transformation, the number of employment opportunities in this field is set to rise further. This trend indicates a bright future for aspiring Digital Marketing Analysts in India, with promising career growth potential.

How to Learn

As a Digital Marketing Analyst with 0-3 years of experience, you are responsible for analyzing digital marketing campaigns and developing strategies to increase online visibility and leads. Here are four main responsibilities that you'll have in this role:<ul><li>Use various tools and techniques to gather insights on market trends, consumer behavior, and competitor strategies. Analyze data to evaluate the effectiveness of current digital marketing campaigns and identify areas for improvement.</li><li>Develop and implement marketing campaigns on various platforms, such as social media, email, and search engines. Monitor the performance of campaigns by tracking metrics such as click-through-rates (CTR) and conversions.</li><li>Work closely with designers, copywriters, and developers to execute digital marketing strategies.Collaborate with sales and product teams to align marketing efforts with business goals.</li></ul>

Roles & Responsibilities

Average take home Salary for a Digital Marketing Analyst in India is around ₹353605 per year

Salary Breakup

Digital marketing analysts track the trends in online marketing, study data, devise plans for campaigns involving digital media, and monitor the performance of campaigns.

Breakup	Range
Base Salary	₹1,50,490 - ₹5,59,540
Bonus	₹7,070 - ₹1,03,020
Commisssion	₹0 - ₹8,080
Profit Sharing	₹0 - ₹20,200
Total Pay	₹1,48,000 - ₹6,05,000

Digital Marketing Analyst

Salary Breakup

Skills That Affect Digital Marketing Analyst Salaries

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